Responsible Battery Coalition
2 Million Battery Challenge

Asher is proud to partner with the Responsible Battery Coalition, a nonprofit that launched in spring 2017, to establish their brand, build a new website and manage external communications with stakeholders and the public. The coalition’s goal is to bring like-minded groups together to responsibly manage the lifecycle of batteries – from production through recycling and reuse. In February 2018 Asher helped the coalition launch the year-long 2 Million Battery Challenge at a U.S Senate Auto Caucus briefing in the nation’s capital  to encourage the public to turn in used batteries at a retail partner for safe recycling.