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Whipped Cream on top of a frozen frappeHoliday themed background with frozen coffee treat

Scooter's Coffee

Larger Than Life Exposure

Stepping up to the challenge.

Campaign increased year-to-year sales by more than 20% month 1 and more than 30% month 2

Scooter’s Coffee started selling coffee from a single shop in Bellevue, Nebraska in 1998. Today, the company has grown to more than 600 locations across the United States. They wanted to amplify their message, but had only placed media at the local level for each store. They were seeking an agency partner to help them coordinate a consistent message nationally – and they knew Asher was up to the task.

Phone showing a coffee advertisement saying "Holiday Spice Caramelicious, Expertly Crafted."

Our Solution

Asher, with our franchise expertise, knew exactly what to do. We launched a seasonal digital media campaign for fall and winter holidays, taking each location’s individual needs into account before jumping in. We helped Scooter’s own their neighborhoods and benefit from the national marketing muscle at the same time.

Phone Advertisement reading: "Peppermint Mocha, Quality Ingredients"

The Asher Angle

While a national campaign needed consistency, the composition of each of Scooter’s Coffee locations needed to be evaluated and considered. Asher took into account each location’s competitive landscape, consumer purchase habits and demographics before building out custom, localized buys.

Epic results.

Campaign resulted in 12,000 new visits.

Campaign Length: 2 Months
53 Million+ Impressions
123,000+ Clicks to Learn More
12,000 New Visits
Clickthrough Rate: 0.23%
Year-to-year sales increased by over 20% in the first month and by more than 30% in the second month.