![Montana mountains and lake](https://asheragency.com/wp-content/uploads/2023/12/Web_MontanaOpioid_Case_Study_Page_Hero_Mobile.jpg)
![View of Montana mountains from lakeshore](https://asheragency.com/wp-content/uploads/2023/12/Web_MontanaOpioid_Case_Study_Page_Hero.jpg)
Montana
Changing Public Opinion
Stepping up to the challenge.
Nearly 10 million social media impressions
Like many parts of the country, Montana is facing a devastating public health crisis – the opioid epidemic. As overdoses spiked, Montana Department of Public Health and Human Services needed a way to quickly address the situation and help change public perception.
Asher was brought in to develop a campaign addressing the epidemic while working toward the goals of educating the public, increasing awareness of the problem and fighting the stigma associated with opioid dependency.
Inspiring results.
70% Detail Retention
9.9 million impressions on social media
- 70% of those who saw the TV commercials remembered details of the ads
- 40% of those exposed to the social media ads and 32% of those who saw the TV commercials said the ads changed their perception of opioids
- Roughly 50% of those exposed to the campaign strongly agreed that Montana had an opioid problem (compared to only 31% of those not exposed to the campaign)