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Ambassador Enterprises
Ambassador Enterprises is a private equity firm that invests in for-income and for-impact markets seeking financial, cultural and eternal returns. That’s an extremely complicated idea to boil down for easy consumption on a website. They wanted to update their website with a unique design that would capture the spirit of the legacy-minded organization without overwhelming or talking down to their audience. Asher was up to the challenge.
Asher knew that Ambassador needed to convey big, abstract ideas about investment, growth and partnership in a way that would set them apart from their competitors. Working in close partnership with Ambassador, Asher developed a bold look that was partnered with smart design to create the ideal website solution.
Asher focused on creating a website that garnered attention while remaining firmly rooted in the investment world. The web development and creative teams brought the Ambassador site to life by crafting a visual metaphor around plants that tied into the green of their existing brand. The unexpected look extended throughout a necessary highly-customized design that remained modular and easy to edit. Even with a heavy use of images, Asher was able to reduce page size by 300%. The final website was built on WordPress to WCAG 2.1 AA accessibility/ADA standards.
We are thrilled and grateful for how our website turned out! We wanted a clean, attractive, easy-to-navigate site that represented AE effectively. Asher was intentional in understanding us and what we wanted users to experience. They delivered a simple yet visually stunning site that is intuitively navigable and effectively expresses our brand.
Working with Asher wasn’t just about the site. It was a true partnership focused on our digital success.
Ringo Santiago
Director of Marketing, Ambassador Enterprises
