Miami University
Uncovering New Audiences
Stepping up to the challenge.
Relationship built on trust
Miami University is a nationally-recognized university that is ranked among the top 50 national public universities*. However, as education costs continue to climb across the country, the university wanted to reach new audiences in today’s competitive market.
*By U.S. News & World Report
Our Solution
The school has its own in-house marketing department, however Asher was brought in to help with their media planning and placement. Our team provides valuable expertise, helping to evaluate paid media opportunities and targeted campaigns to reach niche audiences, growing the university’s reach and helping increase applications.
The Asher Angle
Asher surprised the Miami team by forgoing daily billable meetings in favor of sharing documents that provide a simple, efficient and effective way to provide ongoing input. In addition, the two teams meet every two weeks to discuss more complex opportunities and big-picture strategy. The result is a strong relationship built on mutual trust.
Soaring results.
Increased Reach to new audiences
Campaign Length: Ongoing
14% increase in enrollment for 2021
Applications increased from under 30,000 in 2021 to over 33,000 in 2023
Enrollment rates stay steady during national decline.
