![Blurred image of a Subway interior](https://asheragency.com/wp-content/uploads/2023/12/Web_SubwaySOTD_Case_Study_Page_Hero_Mobile.jpg)
![Wide image of a Subway interior](https://asheragency.com/wp-content/uploads/2023/12/Web_SubwaySOTD_Case_Study_Page_Hero.jpg)
Subway
Driving Daily Business
Stepping up to the challenge.
National Creative Campaign
Asher represented thousands of SUBWAY® franchisees across the country, many of whom were looking for a compelling offer to compete in the price-sensitive sandwich market. SUBWAY® had made a big impact with their ubiquitous $5 Footlong promotion, so it was especially important for local SUBWAY® franchisees to maintain the positive traction as that popular promotion came to an end.
Epic results.
Moved from local to national use
In the first 2 month of the promotion:
+4.5% Sales Increase
+6.7% Traffic Increase
Based on results, Subway National picked up the SOTD concept (with a slight price increase to $3.50). Asher developed and produced the nationwide broadcast creative.