Physicians Health Plan
"Easy" Campaign

The Affordable Care Act has presented serious challenges for insurers and those they serve. PHP asked Asher to develop a strategy that would allow them to grow during this turbulent time.

Asher developed a message that provided clarity and understanding to the consumer in an industry whose rules were literally changing by the hour. The campaign used a combination of TV, print, and digital marketing to drive consumers to the PHP website. The campaign was so successful that PHP exceeded their enrollment goal two months early.

See our follow-up campaign here.