Physicians Health Plan

"Easy" Campaign

The Affordable Care Act has presented serious challenges for insurers and those they serve. PHP asked Asher to develop a strategy and message that provided clarity and understanding to the consumer in an industry whose rules were literally changing by the hour.

Our campaign’s media plan consisted of broadcast TV and print to reach our target audiences.

Best of Show (TV)

2014 Fort Wayne AdFed Advertising Honors

Physicians Health Plan: Print Ad
Physicians Health Plan: Print Ad
Physicians Health Plan: Print Ad

Gold, Print Campaign

2014 Fort Wayne AdFed Advertising Honors

Physicians Health Plan: Direct Mail

Asher instantly looked beyond traditional media and developed an integrated approach to reach both our direct consumers as well as our broker distribution network.”

MICHELLE KEARNS

MARKETING & BRAND MANAGER PHYSICIANS HEALTH PLAN

Silver, Web Video

2015 Fort Wayne AdFed Advertising Honors

Overall, PHP saw a 25% increase in membership enrollment, exceeding their goals two months early. Web traffic also increased 70% following the campaign launch. The marketing efforts also revitalized PHP’s industry image as a knowledgeable, dynamic leader offering quality, affordable health coverage.

PHP Stat 25%

Increase in Membership Enrollment

PHP Stat 70%

Increase in Website Traffic

See our follow-up campaign here.

Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Indianapolis
450 E 96th St, Suite 500
Indianapolis, IN 46240
260.424.3373
Asher Washington, DC
1750 K Street NW, Suite 1200
Washington, DC 20006
301.651.2508
Asher Charleston
117 Summers St
Charleston, WV 25301
304.342.1200
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV
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