The Affordable Care Act has presented serious challenges for insurers and those they serve. PHP asked Asher to develop a strategy and message that provided clarity and understanding to the consumer in an industry whose rules were literally changing by the hour.
Physicians Health Plan
"Easy" Campaign
Our campaign’s media plan consisted of broadcast TV and print to reach our target audiences.
Best of Show (TV)
2014 Fort Wayne AdFed Advertising Honors
Gold, Print Campaign
2014 Fort Wayne AdFed Advertising Honors
Asher instantly looked beyond traditional media and developed an integrated approach to reach both our direct consumers as well as our broker distribution network.”
MICHELLE KEARNS
MARKETING & BRAND MANAGER PHYSICIANS HEALTH PLAN
Silver, Web Video
2015 Fort Wayne AdFed Advertising Honors
Overall, PHP saw a 25% increase in membership enrollment, exceeding their goals two months early. Web traffic also increased 70% following the campaign launch. The marketing efforts also revitalized PHP’s industry image as a knowledgeable, dynamic leader offering quality, affordable health coverage.
Increase in Membership Enrollment
Increase in Website Traffic
See our follow-up campaign here.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV