Ivy Tech Community College had operated as 14 independent units before being named Indiana’s sole statewide community college system. Ivy Tech needed to speak with one voice, branding itself consistently across the state, while leveraging efficiencies.
Ivy Tech Community College
Increasing Statewide Enrollment
Digging in
Ivy Tech immediately called on Asher to expand upon the role we had played regionally. We worked closely with Ivy Tech to rebrand the college and convey an understanding of what the “new” Ivy Tech offered.
We immediately began crafting a campaign rich with creative storytelling, employing strong visuals and copy.
Multi-pronged approach
Asher also assisted with every facet of Ivy Tech’s marketing, media placement, and communications efforts, including:
- Recruitment publications
- Creative campaigns focusing on traditional and non-traditional students, as well as parents and other influencers
- Media planning and buying, including traditional and digital media, leveraging our relationships with media outlets to get a greater return and added value for our media placement
- Public relations support, including consultation on key messages from Ivy Tech’s president
- Digital media, evolving the college’s message consistent with the changing needs of Ivy Tech’s diverse prospect and student audiences
AdFed Advertising Honors
Silver, Cross-Media Campaign
Asher is a true partner and an invaluable extension of our team. At every step in the process they’ve proven to be excellent at generating ideas, keeping projects both on schedule and on budget.
Jeff Fanter
Vice President for Student Experience, Communications & Marketing
Results
In the ten years beginning with its brand overhaul, Ivy Tech grew exponentially, with enrollment increasing by more than 60%. Now, as Indiana’s largest college and the largest singly-accredited community college system in the U.S., Ivy Tech—with a little help from Asher—is truly at the head of its class.
enrollment over 10 years
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Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV