The Indiana State Fair, a client we’ve worked with for nearly a decade, has always faced a unique challenge: reinforce what’s known and expected among the event’s one million annual attendees while introducing attractions that bring in first-time attendees. When it came to promoting their 17-day showcase of “Youth, Agriculture, and Education,” the client needed fresh branding in an entertaining environment that would target a statewide rural and urban audience.
Indiana State Fair
Marketing a Hoosier Tradition
We combined traditional agriculture imagery with contemporary executions across the following deliverables:
- Broadcast
- Digital
- Out of home media
- Fully revamped Indiana State Fair website
The Asher media team also mobilized its bargaining power to negotiate and place media throughout the state, achieving a 3-to-1 ratio of added value. As a result, we were able to completely maximize the limited media budget.
Best of Show awards for three consecutive years
International Association of Fairs and Expositions
The festival saw an average of 850,000 visitors. More importantly, revenues from gate and concession sales were up, along with consistent increases in sponsorship program revenue and ticketed event sales. Onsite research indicated a 91% positive customer satisfaction and 96% indication of return visits. The Indiana State Fair’s brand is stronger than ever and the event has proven to be a “must attend” event of the summer for families across the Hoosier State.
Positive customer satisfaction
Indication of return visits
Visitors
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV