Indiana State Fair
Marketing a Hoosier Tradition

Marketing the Indiana State Fair presents a unique challenge: reinforce what’s known and expected among the event’s one million annual attendees while introducing attractions that bring in first-time attendees. That’s the task Asher has taken on for nearly a decade, creating a website, logos, music, and TV and radio spots and launching new annual themes with a fresh look.

The results have been near-record attendance every year and award-winning creative at a time when there’s more competition for budget dollars than ever before.