Asher has partnered with Fort Wayne International Airport since 2002. The airport’s major challenge has been to increase service from existing carriers by increasing passenger enplanements, and debunking the perception that it’s smarter to fly out of a larger airport like Chicago or Detroit.
Fort Wayne International Airport
This Flight Originated
To encourage personal and business flyers to first check available flights from Fort Wayne, we utilized the following traditional and digital channels:
• TV
• Radio
• Print
• PR
• E-blasts
• Banner ads
• Social media
Gold, Campaign
2015 Fort Wayne AdFed Advertising Honors
First Place, Print Communications
2015 Airports Council International Marketing & Communications Awards
Analytical analysis of the latest monthly data shows passenger traffic up 6.77% year over year. On a year-to-date basis, traffic is up 8.5 percent compared to the previous date—with more than 368,000 passenger arrivals and departures. The initial goal of a 5% increase in travelers was surpassed. And, in a survey conducted in the third quarter, 76% of respondents reported “usually selecting” FWA as their airport of choice. That’s an increase for the second straight quarter. FWA’s biggest competitor, Indianapolis, was next at 20%, followed by Detroit at 1%.
See more of our FWA work here.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV