We exceeded our initial projections in bringing FWA’s story to the area: Our digital efforts garnered a total of 9.6 million impressions and 64,178 clicks. Additionally, our paid search efforts yielded a 25.5% click-through rate (the industry average for travel and hospitality industry is 4.68%)!
FWA has also experienced year-over-year growth for more than a decade, and part of that can be attributed to Asher’s multi-pronged media and creative approach. Asher’s marketing support has helped the airport grow its portfolio as well. FWA now partners with 4 major airlines to offer 350 destinations, including 12 non-stop flights to premier destinations such as Sarasota, Dallas, and Charlotte.
It’s been an honor to help the airport bring in passengers across generations, nurturing its place as a staple of the Fort Wayne community. We hope to continue evangelizing the importance of a community airport and its role in helping communities take to new heights.