City National Bank
The Bank West Virginia Banks On

City National Bank challenged Asher to develop a campaign that would effectively, and efficiently, communicate their competitive loan program to a key customer: business owners. We developed The Bank West Virginia Banks On as the central theme in a campaign that showcased businesses in a variety of industries — from construction and retail to transportation and real estate. The goal? Let key decision makers know City is prepared to fund startup entrepreneurs and support the expansion of established enterprises.