City National Bank challenged Asher to develop a campaign that would effectively, and efficiently, communicate their competitive loan program to a key customer: business owners. We developed The Bank West Virginia Banks On as the central theme in a campaign that showcased businesses in a variety of industries — from construction and retail to transportation and real estate. The goal? Let key decision makers know City is prepared to fund startup entrepreneurs and support the expansion of established enterprises.
City National Bank
The Bank West Virginia Banks On