When City National Bank wanted to target new customers—offering a financial incentive to encourage them to open a City Gold checking account—Asher developed a visually engaging, multi-media campaign centered around the theme PAY TO THE ORDER OF.
City National Bank
Pay to the Order Of
It showed consumers that you could do a lot in life with a City Gold account—and the bonus that came when you opened one.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV