Breast Diagnostic Center (BDC) brought a life-saving product to market with their tomography service, an advanced diagnostic method of screening that has been successful in finding 40% more cancers versus digital mammography. They needed a campaign to educate the audience about their tool, raise awareness of tomography’s benefits, and increase patient traffic to BDC’s facility.
Breast Diagnostic Center
Tomography Launch
BDC partnered with Asher as their healthcare partner to craft unique, impactful messaging across traditional and digital media. The facility’s initial baseline goal was 20 new patient calls or walk-in inquiries per day.
We provided the following marketing mix:
- TV
- Radio
- Digital ads
- Social media consultancy
- Public relations
- Website redesign
Asher used community contacts to obtain heightened publicity for BDC through sponsorships of Vera Bradley Foundation for Breast Cancer events. We donated additional time by convincing trusted production partners to create and produce a video for the national Pink Glove Dance contest.
BDC’s revamped website provided a focus on tomography and highlighted information about early breast cancer detection.
When all was said and done, BDC was achieving an average of 45 new patients per day (based on total tomography appointment requests), which was double their initial goal of 20 new patients per day. Website visits were also up—by 33 percent! Following this launch, BDC had the proper messaging and awareness to propel their product forward, which lead to them adding tomography technology to a second location just months later.
Increase in Website Visits
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV