As it rolled out a high-antioxidant juice featuring the aronia berry, ARo had a significant challenge: how could it help the audience understand the benefits of its product in a crowded marketplace?
ARo
Branding and Collateral
In positioning ARo as a premier energy drink, we created everything from the ground up to target health-conscious consumers:
• Bottle design and packaging
• Logo
• Website
• E-commerce portal
• Testimonial videos
• Print ads
• In-store marketing materials
The campaign also utilized social media to promote public sampling events in local markets, and a contest encouraging people to submit their own healthy drink recipes using ARo.
Gold, Off-Site Campaign
2014 Fort Wayne AdFed Advertising Honors
The steady growth of ARo is helping Maria and Pam convince more Americans to lead healthy lives. Asher was able to help them take ARo—the Aronia Berry Brand—from the kitchen table to the shelves of Whole Foods Markets.
Every time they’ve gone to bat for us, we score. Their approach is fresh, creative, and original.
Maria Jackson
CEO
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV