Branding and Collateral

As it rolled out a high-antioxidant juice featuring the aronia berry, ARo had a significant challenge: how could it help the audience understand the benefits of its product in a crowded marketplace? Asher began by branding ARo with a logo, package design, and website, and then built out ARo’s social media presence to engage health-conscious consumers.

As sales have moved from online to in-store, Asher has been an integral part of ARo’s PR, new media, event sponsorships, trade show participation and paid advertising.