Teachable moments
At Asher, we believe education remains the best way for individuals to lift themselves up intellectually, philosophically, and financially. This ignites a passion in our work with our education clients, which include community colleges, four-year universities, and K-12 institutions.
But at Asher, we take things a step further. Our staff includes part-time college instructors, alumni board members, and the former chair of a public agency dedicated to keeping education affordable. One of us has even given a commencement address. It’s not a typical approach to marketing education clients, but it gives us uncommon insight into reaching students.
The result? No one knows more about growing enrollment and increasing revenue during these incredibly competitive times.
Our Education Experience
A few examples of our Education work
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Indiana Tech Media Planning and Buying for a Diverse Institution -
Ivy Tech Community College Short-Term Certificates Microsite -
Fort Wayne Community Schools We Are FWCS -
Indiana Tech Zero Universities Just Like Ours -
Indiana Tech More Than You Expected -
Ivy Tech Community College Increasing Statewide Enrollment
From the blog
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Data As a Difference-Maker in Higher Education Marketing
It’s an understatement to say that these are challenging times for American higher education institutions. Overall, enrollment has declined for eight years running−and even darker days are coming. Recent graduates and major media outlets are questioning the value of a college degree. And, perhaps most alarming of all, institutions across the nation are closing their […]
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2020 Marketing Trends: Asher Team Predictions
Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. […]
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Assisting Indiana Tech with content marketing: what we’ve learned along the way
I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.