Salin Bank

IU Basketball Promotion

A sponsorship package with the Indiana University athletic department presented itself to Salin Bank, featuring broadcast advertising on IU basketball’s radio and television broadcasts. Salin then sought Asher, a long-standing partner and vendor of choice for IU sports, to develop creative that would make this small, family-owned Indiana bank stand out from the crowd of mega budget spenders like athletic apparel companies and energy drinks.

We decided to produce two different spots. In the first, Coach Crean answers media questions after a game, with a twist: Mr. Salin suddenly appears and begins answering all the questions himself, playing into Salin’s “No questions we can’t answer” philosophy.

The second spot featured two sports announcers giving a play-by-play of Mr. Salin as he approves a loan, complete with replay and slow-motion.

Salin Bank
Salin Bank

Both spots played perfectly within the context of IU sports broadcasts. In addition to the anticipated recall, recognition, and top-of-mind awareness that the spots generated, they took on a life of their own, being mentioned in a Big Ten podcast discussing a recent Indiana vs. Michigan State game.

Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Indianapolis
450 E 96th St, Suite 500
Indianapolis, IN 46240
260.424.3373
Asher Washington, DC
1750 K Street NW, Suite 1200
Washington, DC 20006
301.651.2508
Asher Charleston
117 Summers St
Charleston, WV 25301
304.342.1200
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