The filtering system allows prospects to sort possibilities by salary, degree completion timeline, availability by location, and financial assistance options. Since prospects can see multiple certificates within the same industry, it creates a delightful experience for them to envision a variety of career paths and opportunities.
We were careful when developing the taxonomies (i.e. categories) to ensure that the language was student-centric, not catered to the admissions team’s internal vocabulary. Hence, navigation is user-friendly with industry categories like “Business Administration” rather than “Business Administration General Plan II.”
Inspired by Amazon conventions, we developed a “Wishlist” feature that serves both as a checkout cart and registry. In order to bridge the gap between browsing possibilities and committing to a decision, we embedded a dual call-to-action (CTA) on the Wishlist page directly beneath the registry section. This feature allows users to self-segment based on enrollment readiness.
The project culminated in an Ivy Tech eblast design where the user received their virtual receipt: a branded confirmation thanking them for their purchase.