October 24, 2023

Direct V Indirect Marketing

Today, people are exposed to around 10,000 advertisements every day. That amount is astounding. As a company, how do you compete with the 9,999 other businesses reaching out to your prospects? Better yet, how do you determine what form of advertising is the best for your company? Answering this question can serve a great deal in beating out the competition and, most importantly, attracting and retaining your consumers. While marketing takes place in hundreds of different formats, they are grouped into two categories: direct and indirect marketing.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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