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it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

Micro-influencers are viable marketing resources. Let’s consider the following factors in achieving the best ROI from this partnership.

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment.

While marketers and businesses have not embraced micro-influencer endorsement as a standard practice yet, the digital gold rush is on its way.

Creating a strong search engine optimization (SEO) strategy is crucial for businesses that want to continue to grow search results online.

Now that the back-to-the-future shoes are a reality, here are a few predictions of which trends will impact the ad world.

As we reach the year end of 2018, many savvy business owners are already considering ways to improve their marketing reach for next year.

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic.

AR is able to engage your target audience in an unforgettable experience, and it can capture and keep their attention in a unique way.

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.

People looking for products or services typically refer to online reviews to help them decide. What should you do if you get a negative one?

We learned the latest in marketing strategy, AI, brand personalization, brand loyalty, digital video, social media and user-generated content.

Two new studies reveal never-before-seen shifts in user habits that hint at changing realities for social media marketers.

97% of consumers read reviews for local businesses. People are seeking online location listings to serve as their directory.

Video ad support has been exploding in the past year, it’s far less creatively limiting, and much easier to resize/repurpose for other uses.

Asher enjoyed creating and executing a social media strategy for a local Girl Scout council. Who can say no to Girl Scout cookies?

How Asher helped Indiana Tech with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

Many brands have been late to content marketing, but if you want to get ahead of the curve, here are the most important factors to consider.

2017 is bound to be a big year for advertising. Here's what Asher's Digital Team thinks is coming, or leaving.

As e-commerce manager, it was my job to build and maintain each store’s online identity and work with owners to tell their stories.

Three Rivers Running Company (3RRC) has built a reputation as northeast Indiana’s premier running specialty retailer.

Last year something happened that many had been predicting for years; mobile searches grew to over 50% of all searches made on Google.

We explore the disconnect between where today’s consumers spend their time and where marketers spend their money.

As a digital media buyer and planner, you are faced with a new challenge every time you receive a media requisition in your inbox.