Posts in Digital category

Worth a Thousand Words: The Rise of the Visual Internet

Worth a Thousand Words: The Rise of the Visual Internet

For four years, I worked for the nation’s second largest hardware store co-op, with 3,600 stores around the world. As e-commerce manager, it was my job to build and maintain each store’s online identity and work with owners and managers to tell their stories online. When I would ask them to share what made them different, I usually heard long, detailed accounts of their history—how, for example, their father’s father started a business that survived for 30, 40, or 50 years. While all these stories were great, they did little to nothing to increase sales or bring people into the store.

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What Does Mobile Friendly Mean?

What Does Mobile Friendly Mean?

Last year something happened that many had been predicting for years; mobile searches grew to over 50% of all searches made on Google. What does this mean for companies looking to be found on the web in 2016? Quite a lot indeed. It means that they need to be concerned in the event their website is not mobile friendly, as Google and other search engines now rank non-mobile friendly sites lower within their search results.

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Mind the gap: adapt your marketing expenditures to match changing consumer behavior

Mind the gap: adapt your marketing expenditures to match changing consumer behavior

There’s a phrase that aptly describes the disconnect between where today’s consumers spend their time and where marketers spend their money: it’s called the “eyeball-to-spend gap.” And it could mean the difference between effectively and efficiently reaching your audience with ad dollars or wasting those dollars on channels that aren’t getting enough eyeballs on them.

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