October 24, 2023

Direct V Indirect Marketing

Today, people are exposed to around 10,000 advertisements every day. That amount is astounding. As a company, how do you compete with the 9,999 other businesses reaching out to your prospects? Better yet, how do you determine what form of advertising is the best for your company? Answering this question can serve a great deal in beating out the competition and, most importantly, attracting and retaining your consumers. While marketing takes place in hundreds of different formats, they are grouped into two categories: direct and indirect marketing.

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September 28, 2023

All About SEO

Whether searching for a new car, a place to go for date night or simply how to fix a leaky faucet, you’re likely to click on one of the first five links that pop up on your screen. We trust Google, or whatever search engine we’re using, to give us perfect, reliable websites that will answer our questions and show us what we’re looking for in a matter of milliseconds.

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July 27, 2023

Key Marketing Tool for Healthcare

Healthcare is an everlasting need for any community—any individual. Luckily, here in the U.S., healthcare providers are available across all dimensions—from primary care to nursing care to specialty care. While convenient for patients, this large supply of care brings about competition for the providers. Healthcare marketing is crucial to winning patients and overcoming competition.

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June 26, 2023

AI: Is it the end for marketers, or just the beginning?

If you’ve been following the news about Chat GPT and other AI platforms, you’ve likely heard dire predictions. “AI will be the end of us all!” “The robots are taking over!” “AI will make creative work obsolete!” At Asher, we certainly have some concerns about how these technologies will affect our industry and society as a whole, but we’ve also discussed some of the potential upsides. Here’s a recap of the conversations we’ve had to bring clarity to the hype.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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