Posts in Digital category

How banks can market digital channels to maximize customer banking

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over calling a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, you want to maximize adoption for the tools that you’ve invested so much time and energy in. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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Digital Tactics for Banks and Credit Unions

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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