Posts in Digital category

Digital Tactics for Banks and Credit Unions

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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Advertising Trends and Strategies for Brands During and After COVID-19

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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