Posts in Digital category

New studies reveal never-before-seen trends in social media

New studies reveal never-before-seen trends in social media

Research into changing trends in social media is nearly as old as social media itself. Two new studies, however, reveal never-before-seen shifts in user habits that hint at changing realities for social media marketers.

 

Last month saw the release of the 2018 Pew Research Center’s study of social media use, the latest in an annual series, and The Infinite Dial, a well-established study of consumer behavior in the digital space published each year by Edison Research and Triton Digital. Perhaps the most interesting finding was that collective use of three major platforms—Facebook, LinkedIn and Twitter–is down overall among individuals age 12 and older–from 80 percent in 2017 to 77 percent today. The primary cause is a downturn in Facebook use. At a time when the platform is making headlines for all the wrong reasons, 62 percent of individuals 12 and older say they use Facebook, a drop of five percentage points from 2017. Among younger consumers, the news gets even worse for Facebook, with usage dropping 12 points, from 79 percent to 67 percent. While Facebook is still the only conventional social media platform to reach a majority of Americans 12 and older, it is showing signs of decreasing influence–likely resulting in part from declining trust in Facebook and other social media sites. According to the Pew Center, more than half (51%) of us do not trust social media companies when it comes to protecting our data.

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Making the List: Online Location Listings Management

Making the List: Online Location Listings Management

You’re visiting a town for the first time and you’re in the mood to try something new for dinner. As you’re looking for a delicious place to indulge in nearby, where might you go first? Google? Facebook? Yelp? It’s been found that in 2017, 97% of consumers read reviews for local businesses. As the consumers turn more to the validation of online reviews, this develops a key finding. People are seeking online location listings to serve as their directory.
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Rethinking HTML5: Updates on Digital Predictions for 2017

Rethinking HTML5: Updates on Digital Predictions for 2017

In my hot take from last time, I prophesied that HTML5 use would decline:

“HTML5 animated ads don’t necessarily have a better CTR (click-through rate) than static ones. They also take longer to produce, so their ROI needs to rise accordingly.”

We’ve been watching our HTML5 performance closely, and while the sample size is limited the data is pretty clear. Here are stats from a sample campaign – I won’t name the client, but let’s just say they’re a national QSR brand specializing in sandwich artistry.

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Smart(er) Cookies.

Smart(er) Cookies.

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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Assisting Indiana Tech with content marketing: what we’ve learned along the way

Assisting Indiana Tech with content marketing: what we’ve learned along the way

I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

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