Posts in Digital category

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
Read More

Advertising Trends and Strategies for Brands During and After COVID-19

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

Read More

Asher Custom Web Portal Solution

Asher Custom Web Portal Solution

Running a business can be difficult, but asset management shouldn’t be. In between managing employees, vendor relationships, and day-to-day operations, you don’t have time to waste searching around for files hidden away in personal folders and Dropbox accounts. You need to have your company’s key information not only centralized, but secure, intuitive, and accessible for all parties in this increasingly remote world.

To help you focus on running your business rather than pouring hours into organization, we’ve made it easy for you to house all your internal content from educational materials to sensitive documents. Our developers have built a customized web portal to streamline communications, facilitate workflows, and strengthen the community between your company and users in a personalized way.

Read More

Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19  

Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19  

The QSR industry has had to move quickly to adjust to the new regulations imposed as a result of the COVID-19 pandemic. As states implemented stay-at-home orders and closed dine-in options for restaurants, QSR owners had to drastically and swiftly adapt in order to maximize revenue. With in-store dining sales plummeting, restaurants have switched their ad creative to promote drive-thru, carry-out and delivery specials, as well as remote ordering.

Read More