Posts in Digital category

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

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How banks can market digital channels to maximize customer banking

How banks can market digital channels to maximize customer banking

While many of us have come to rely on online banking in the wake of the pandemic, some customers are still reluctant to manage their finances electronically because of skepticism over security, or just not seeing any benefits over visiting a branch. While maintaining the in-branch experience is important for growing your institution’s brand and profits, maximizing the online tools is key due to the long term investment. After all, the convenience that comes with features like automatic account transfer and smartphone deposit are useful for retention, too.

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Digital Tactics for Banks and Credit Unions

Digital Tactics for Banks and Credit Unions

As financial technology (also known as fintech) integrates deeper into the financial industry, innovation is leveling the playing field. This is true not only for consumers, but for competing institutions. That competition makes it more important than ever for banks and credit unions to achieve more from marketing.

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Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
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