March 24, 2023

Create Marketing Emails that Actually Get Noticed

We all get them, those ubiquitous emails that seem to constantly pop into our inboxes. When we’re the recipients they can seem a bit pesky, but as a marketer they remain a solid way to reach your audience for several reasons. So the question is, how to get people to interact with marketing emails instead of ignoring them or, gasp, deleting them without opening? Read More

October 31, 2022

What is Digital PR and Why Do You Need It?

The realm of public relations has certainly evolved over the years. While the main goal of public relations has always been to establish and manage a brand’s relationship with its audience, the digital sphere has given us boundless opportunities to improve brand image, establish trust and credibility, and reach larger audiences.

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May 5, 2022

What Education Brands Should Know About Social Media in 2022

Reaching people online is a must in today’s world, especially in the education industry. Social media is one means to that end, whether you’re a higher educational institution, tutoring business, or another type of education-focused business.

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April 29, 2022

Where Web Portals and Franchise Marketing Meet

There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.

Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.

We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.

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February 1, 2022

Top 4 Digital Marketing Tips for Political Campaigns

While it may seem like we just got out of one election cycle, the next one is already ramping up. One of the first places you may notice this is on social media. While you might think of political advertising only as television and radio ads, social media is also filled with political ads. And, it’s not only national or state-wide campaigns on social media. Local candidates running for mayor, city council, prosecutor, school boards and other positions also turn to social media to get their campaigns up and running. However, there’s a lot more to digital marketing for political campaigns than just posting a picture with a quote. If a candidate isn’t careful, he or she could get shut down entirely for not following the rules.

At Asher, politics is in our DNA. Our founder, Tim Borne, started Asher as a political agency and helped dozens of campaigns. Eventually the focus shifted to advertising and marketing in general, with politics continuing to be a factor. In fact, 30 years later, Asher is still involved with many political campaigns, including individuals running for office at the local and state level, as well as finding support for particular policies or initiatives. Asher also works with several government agencies throughout the U.S. Read More