March 2, 2023
March 2, 2023
Commercial Advertising Techniques
Super Bowl 2023 produced a good number of strong ads that were well received by consumers and industry experts alike. Consumers are always very interested in the ads produced during this time. Outlandishly obnoxious or deeply touching, Super Bowl advertisements are iconic for not only treating, but pulling in viewership from across the country.
July 12, 2022
July 12, 2022
Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index
The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.
The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.
November 23, 2021
November 23, 2021
The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology
Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.
October 29, 2021
October 29, 2021
How to Use the Power of Marketing to Recruit Talent in a Post-COVID Market
Since the pandemic, there have been seismic shifts in the way we live, learn and, especially, work.
The pandemic upended employment as we knew it. Jobs were lost, careers put on hold, new positions created and remote work became the norm. But more than anything else, people changed the way they look at employment and what they really want from a job. Employees are taking a stand for wanting more from their careers.
As a result, employers are struggling to meet hiring needs. As an employer today, you’re no longer competing against other companies in your industry, you’re competing against a new employee mindset.
September 29, 2021
September 29, 2021
Put Student Stories at the Center of Your Recruitment Strategy
Years ago, when I was just starting my career in higher education marketing, I was preparing to lead a series of focus groups for a public college. The goal was simple: we would share some creative examples with high school students to understand what might resonate with them—and what wouldn’t.
As the date of the first focus group approached, the college’s staff and I evaluated the creative and made predictions about what would score highest with the students with whom we were to meet. I confidently selected a piece that had a clean, modern design, just the right amount of copy, and stellar photography. Also, because it featured a faculty member, I thought it would set the institution apart in terms of quality, personal attention, and career relevance.
Guess which piece finished dead last with the focus groups?
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.