Posts in All Work category

Smart(er) Cookies.

Smart(er) Cookies.

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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Assisting Indiana Tech with content marketing: what we’ve learned along the way

Assisting Indiana Tech with content marketing: what we’ve learned along the way

I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

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Asher Collects 27 Awards for Creative Work

Asher Collects 27 Awards for Creative Work

ASHER COLLECTS 27 AWARDS FOR CREATIVE WORK –

22 IN FORT WAYNE, 5 IN CHARLESTON

 

FORT WAYNE, IND. – Asher Agency has received a total of 27 awards for its creative work. The Fort Wayne office received eight Gold and 14 Silver Awards at the annual Advertising Honors recognition ceremony held Feb. 25, 2017, and sponsored by the Fort Wayne chapter of the Advertising Federation of America.

 

“The fact that Asher won Gold in a variety of categories is a true testament to the diverse capabilities of our agency,” said Co-Creative Director Dan Schroeter. “And it really highlights our ability to creatively meet the needs of our clients’ ‘Common Problems’ — no matter what they are — with a variety of ‘Uncommon Solutions.’”

 

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Asher Helps SUBWAY® Celebrate “Life’s Important Days”

Asher Helps SUBWAY® Celebrate “Life’s Important Days”

The Quick Service Restaurant (QSR) category–especially legacy brands–had been experiencing soft sales for several years. Asher client SUBWAY® restaurants, for example, had suffered from four years of declining sales and traffic. Competitors were luring away customers and stealing market share. They were encroaching from every angle, including convenience stores and grocery stores. SUBWAY® was at a critical juncture.

The executive team at SUBWAY® identified a plan to launch an Every Day Value platform to lure back lapsed customers and increase frequency of existing customers. It was a $3.50 Sub of the Day (SOTD).
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