June 17, 2019

Top 3 Things to Fix on Your Website

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized so our campaign can deliver optimal results.
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May 14, 2019

Fitness, Nutrition, Nature Highlight Spring Progress for Asher Clients

This spring saw positive developments for three Asher clients:

• American College of Sports Medicine: today released the 2019 American Fitness Index that ranks America’s 100 largest cities. Funded by the Anthem Foundation, the index evaluates America’s 100 largest cities using 33 health behaviors, chronic diseases and community infrastructure indicators. The top 10 were Arlington, Va.; Seattle, Wash.; Minneapolis, Minn.; San Francisco, Calif.; Madison, Wis.; Washington, D.C.; St. Paul, Minn.; Irvine, Calif.; Denver, Colo.; and Portland, Ore. This is the fifth consecutive year Asher has helped secure media coverage. USA Today was the first placement, a nice way to lead off the project. You can access the full rankings and scores on the American Fitness Index website. How does your city compare?

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January 2, 2019

Life Lessons from the Tennis Court

In my office, there is a Leroy Neiman print of a doubles tennis match.  The scene shows doubles teams squaring off cross the net as one steps forward to take a shot.  The colors are bright and energetic and it serves as a reminder to me of a few key life lessons:
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December 21, 2018

Reflecting on 2018

To say we are proud of our team at Asher is an understatement. Each year the A-team works tirelessly on behalf of our clients, but this year it seemed even more so. While the economic numbers look great on paper, with low unemployment rates, this hasn’t necessarily translated to the bottom line for so many of our clients.

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December 6, 2018

Season’s Greetings: Keeping Your Online Listings Up-to-Date

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic. Maintaining accurate online location listings through Google, Apple Maps, Facebook, Yelp or other directories is an essential task yet one that many businesses overlook. Another crucial piece of information is your hours of operation, and its accuracy can make or break your customer retention.
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