July 18, 2023

Asher Agency and ACSM Continue Successful 9-Year Collaboration with Release of Fitness Index

The world’s largest sports medicine and exercise science organization – the American College of Sports Medicine (ACSM) – released on July 18, 2023, the 16^th annual American Fitness Index. Supported by Elevance Health Foundation, the Fitness Index ranks the 100 fittest cities and offers data for city leaders to make potentially life-changing decisions in policy, systems and environmental-change strategies that drive fitness and health improvements for the people they serve.

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May 30, 2023

A Balanced Approach Brings Innovative Solution

Even if you haven’t needed medical care lately, you most likely know that we are in the midst of a nationwide nursing shortage. Hospitals, physician offices and other healthcare facilities are struggling to find and maintain nursing staff – something that isn’t expected to change anytime soon. In fact, the shortage is likely to grow. According to the Indiana Hospital Association, the state will need approximately 5,000 additional nurses by 2031 just to keep up with growing demand.

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March 2, 2023

Commercial Advertising Techniques

Super Bowl 2023 produced a good number of strong ads that were well received by consumers and industry experts alike. Consumers are always very interested in the ads produced during this time. Outlandishly obnoxious or deeply touching, Super Bowl advertisements are iconic for not only treating, but pulling in viewership from across the country.

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July 12, 2022

Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index

The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.

The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.

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November 23, 2021

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

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