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While marketers and businesses have not embraced micro-influencer endorsement as a standard practice yet, the digital gold rush is on its way.

If you haven’t hopped on the 3rd-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars.

Decades in the making, the opioid epidemic is at crisis level. There is a major stigma surrounding addiction. Education is crucial.

When the goal of a campaign is to drive traffic to (and conversions on) a website, we need to ensure that the website is optimized.

Mike Fulton, Asher Agency Director of Public Affairs & Advocacy, shares about the positive developments for three Asher clients.

Many Asher Agency clients are anxiously awaiting the submission of the President’s Fiscal Year 2020 budget this week.

Creating a strong search engine optimization (SEO) strategy is crucial for businesses that want to continue to grow search results online.

With one-third of the U.S. Senate being sworn in as members of the 116th Congress, will the transition be a smooth one?

Jeanne Otis shares some lessons from the tennis court she has learned that can be applied to life and work.

Now that the back-to-the-future shoes are a reality, here are a few predictions of which trends will impact the ad world.

We are proud of our team at Asher. Each year the A-team works tirelessly on behalf of our clients, but this year it seemed even more so.

As we reach the year end of 2018, many savvy business owners are already considering ways to improve their marketing reach for next year.

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic.

Asher Agency employees pride themselves on being an active part of the community where they live and work. Here's how we get involved.

Meeting face-to-face is by far the most effective means of communication, and programs like the Open World foster a greater understanding.

AR is able to engage your target audience in an unforgettable experience, and it can capture and keep their attention in a unique way.

Instagram’s Story Highlights feature is a great way to put your new product at the forefront of your social media presence.

The work of local organizations and word-of-mouth marketing are the cornerstone of successful communications and advocacy campaigns.

Working at an ad agency can be a lot of fun if you know how to tackle the challenges and celebrate the rewards.

People looking for products or services typically refer to online reviews to help them decide. What should you do if you get a negative one?

We learned the latest in marketing strategy, AI, brand personalization, brand loyalty, digital video, social media and user-generated content.

We're honored to work with the American College of Sports Medicine to release the nation's most fit cities.

Two new studies reveal never-before-seen shifts in user habits that hint at changing realities for social media marketers.

97% of consumers read reviews for local businesses. People are seeking online location listings to serve as their directory.