It’s Always Been a Matter of Trust: Shifting Customer Loyalty in Retail Banking

It’s Always Been a Matter of Trust: Shifting Customer Loyalty in Retail Banking

Finance is a time-worn practice, but technology has disrupted it like any other industry. As consumer loyalty shifts to the rhythm of the digital banking sea, rigid institutions will get swept up in its wake. Thus, we’ll examine the changing finance industry, with a focus on factors impacting customer loyalty towards digital and traditional banks.

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Micro-Influencers: Endorsement in an Era of Distrust

Micro-Influencers: Endorsement in an Era of Distrust

Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age. These personalities are being dethroned by new faces in digital advertising:  micro-influencers.

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Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Chances are that if you haven’t hopped on the third-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars. The lawsuit against Grubhub for purportedly charging restaurants for non-order calls is gasoline on the franchise fire.
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