Website Basics for Business Owners

Website Basics for Business Owners

As we reach the year end of 2018, many of you savvy business owners are already considering ways to improve your marketing reach for next year. A great way to accomplish this is to ensure your website is doing its job. If you currently lack a website, well, there’s your step one! Now you might think a flashy-looking site will draw the most attention (and please don’t use Flash), but that’s prioritizing the “sizzle” over the “steak.” Read More

Season’s Greetings: Keeping Your Online Listings Up-to-Date

Season’s Greetings: Keeping Your Online Listings Up-to-Date

If you’re a business owner, you’re probably already aware that your online listings can greatly impact your customer foot traffic. Maintaining accurate online location listings through Google, Apple Maps, Facebook, Yelp or other directories is an essential task yet one that many businesses overlook. Another crucial piece of information is your hours of operation, and its accuracy can make or break your customer retention.
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Augmented Reality adds exciting edge to marketing

Augmented Reality adds exciting edge to marketing

Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera.  AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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