How COVID-19 Is Affecting Media Consumption

How COVID-19 Is Affecting Media Consumption

I’m working from home. In the background I’m listening to the 4th Disney+ streaming session of Frozen 2 of the day. Media consumption has changed in my house in the last few weeks.  We’re streaming all day long–Disney+, YouTube, Netflix, Amazon Music, and Pandora.  As people are hunkered down in their homes working remotely, caring for children, or suddenly unemployed, the way they are consuming media and the amount of media they’re consuming is changing.
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What marketers need to know now

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

Roofs, Runners and a Wristwatch – 3 Advertising Success Stories

I often claim I am immune to consumer advertising. My husband and I do not own a TV, and I rarely listen to commercial radio. Although I realize I’m being targeted with messages 24/7, I believe I can tune them out when they’re not relevant. Imagine my surprise, then, when I realized that in the past year I did make several purchases—one large and two modest—that were completely ad-driven.
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Reflecting on 2019

Reflecting on 2019

As we reflect on another year, it’s humbling to think that Asher has been a thriving agency for more than 45 years. We’re one of the oldest advertising agencies in Indiana, and since 1974, we’ve seen a lot of changes in technologies, processes and leadership. However, when our founder, Tim Borne, passed the baton to his brother Tom, who has been passing the baton along to me, one thing remained solid: our culture.

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