Getting Involved in Government has its Benefits

Getting Involved in Government has its Benefits

We learn from our clients every day, and one higher education leader showed us the benefits of good government relations.

West Virginia Community and Technical College System (WVCTCS) Chancellor Sarah Tucker, Ph.D. testified March 15 before the U.S. Senate Appropriations Subcommittee on Labor-Health and Human Services-Education on Science, Technology, Engineering and Mathematics (STEM) education, and our agency offered support services in all phases of her testimony, communications, and logistics.
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Smart(er) Cookies.

Smart(er) Cookies.

When a local Girl Scout council asks you to help sell a million boxes of Girl Scout cookies, you say yes. The Girl Scouts of Northern Indiana-Michiana set this goal every cookie season, and this year they surpassed it by 200,000 boxes. Asher enjoyed creating and executing a social media strategy just as much as eating the “samples” of the new S’mores cookie. We helped GSNI-M reach over 338,000 potential customers on Facebook, an increase in audience reach of 306% over last year. Through backend analytics we gained insight into what type of user engages with GSNI-M and what type of content triggers engagement. The campaign’s success translated into more cookies sold and a few lessons learned.

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Assisting Indiana Tech with content marketing: what we’ve learned along the way

Assisting Indiana Tech with content marketing: what we’ve learned along the way

I recently wrote about the increasing importance of content marketing and the opportunities inherent in treating your brand as a media outlet unto itself. In this post, I’m sharing an example of how Asher has helped one of its clients—Indiana Tech—with content marketing. Here’s what we’ve been working on—and what we’ve learned along the way.

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Asher to share expertise at national tobacco control conference

Asher to share expertise at national tobacco control conference

 

Asher is proud to be one of the nation’s most experienced public health communications firms. As such, our Charlestown, W.Va., office is honored to be chosen from a competitive field to participate in the National Conference on Tobacco or Health. The conference, known as “the premier gathering of the U.S. tobacco control movement,” will be held March 22-24 in Austin, Texas. It brings together 2,000 public health professionals to learn about best practices and policies to reduce tobacco use, the leading preventable cause of disease and death in the United States.
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