September 28, 2023
September 28, 2023
Whether searching for a new car, a place to go for date night or simply how to fix a leaky faucet, you’re likely to click on one of the first five links that pop up on your screen. We trust Google, or whatever search engine we’re using, to give us perfect, reliable websites that will answer our questions and show us what we’re looking for in a matter of milliseconds.
August 29, 2023
August 29, 2023
Franchise Marketing Challenges and Strategies
Franchises are everywhere. From fast food to hotels to hair salons, they are generous contributors to the majority of American markets. In 2022, there were estimated to be over 750,000 franchise establishments in the U.S., making up for 7.49 million of our country’s employees. They can seem attractive to aspiring entrepreneurs, as becoming a franchisee gives access to tools and training instead of having to start from square one. While the tools and training can be beginning benefits to a franchisee, there are several steps to complete for the business to become profitable. A strong variable in this is marketing. While there come many challenges to franchise marketing, there are also several strategies a franchise and franchisee can use to conquer the coming challenges of running a successful franchise.
July 27, 2023
July 27, 2023
Key Marketing Tool for Healthcare
Healthcare is an everlasting need for any community—any individual. Luckily, here in the U.S., healthcare providers are available across all dimensions—from primary care to nursing care to specialty care. While convenient for patients, this large supply of care brings about competition for the providers. Healthcare marketing is crucial to winning patients and overcoming competition.
July 18, 2023
July 18, 2023
Asher Agency and ACSM Continue Successful 9-Year Collaboration with Release of Fitness Index
The world’s largest sports medicine and exercise science organization – the American College of Sports Medicine (ACSM) – released on July 18, 2023, the 16th annual American Fitness Index. Supported by Elevance Health Foundation, the Fitness Index ranks the 100 fittest cities and offers data for city leaders to make potentially life-changing decisions in policy, systems and environmental-change strategies that drive fitness and health improvements for the people they serve.
July 14, 2023
July 14, 2023
“Twitter-killer” or passing phase? An overview of Threads
While Elon Musk was preparing to challenge Mark Zuckerberg to a cage fight, the Meta CEO was creating something that may prove to be a knockout punch to Twitter.
Threads, the so-called “Twitter-killer,” launched earlier this month, quickly became the fastest app to one million users, and then became the fastest to 100 million. And while its future may be uncertain, Threads is definitely worth some attention in the near term. Here’s an overview of the platform, why it has had such a meteoric rise, what might be on the horizon, and how brands should respond.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.