Franchise Marketing Strategy Ideas to Boost Your Goals in 2023

Franchise Marketing Strategy Ideas to Boost Your Goals in 2023

The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.

Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.

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Working With State Press Associations Can Enhance Your Communications

Working With State Press Associations Can Enhance Your Communications

In August I attended the West Virginia Press Association (WVPA) annual conference in Charleston, W.Va., and I can attest local newspapers of all sizes and circulations are seeking ways to remain relevant and leverage their assets to keep the news machine running. Each state has a press or media association, and I would highly recommend that you explore ways to work with the ones in your geography or in states where you are trying to pitch earned media content.

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Discovering Yourself: The Branding Journey

Discovering Yourself: The Branding Journey

Branding is the process of giving a meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. However, the tricky part of branding is that it isn’t just what a company says its branding is – branding is what consumers think and feel it is. That’s why it’s not as simple as saying, “We’re great!”

Strong brands are not only immediately identifiable by consumers, but also bring up particular feelings for consumers. They also often outperform competitors and provide more opportunities for their employees.

At Asher, our job is to become an extension of our clients to fully learn all they have to offer in order to help them with branding so they can achieve their strategic, financial and growth goals.

To accomplish this, we have developed a specialized branding process to help clients craft their brand story.

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