We Remember Tim

We Remember Tim

Asher’s founder Tim Borne passed away yesterday after a hard-fought battle with cancer. Tim proved all the doctors wrong, beating the odds for months, and spent his final days with his wife Ann and his daughters Kate and Christine. Tim was 71.

This is a sad time for everyone who knew Tim, but we are bolstered by the memory of his inimitable spirit and leadership. There would be no Asher without Tim Borne, of course, but—even more importantly—our lives would not be the same if we hadn’t met him.

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Direct Mail Doesn’t Have to Be Boring: How we Used Creative and Practical Thinking to Make a Client’s Vision an Affordable Reality

Direct Mail Doesn’t Have to Be Boring: How we Used Creative and Practical Thinking to Make a Client’s Vision an Affordable Reality

 

Asher was asked to create a dynamic direct mailer for our client RJE Business Interiors to highlight five of their newer creative office solutions. When this project was brought to me as the print production manager at the agency, it had been concepted and designed by our creative directors, and I was tasked to move forward with production research and gathering estimates for the project.

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National Seafood Month Promotes Tasty Heart Health Options

National Seafood Month Promotes Tasty Heart Health Options

 

Asher Agency’s third year of promoting seafood nutrition hit new highs for citizen and media interest in this grassroots “heart healthy” campaign.

The September 30 Charleston SeafoodFEST we coordinated at the Capitol Market was a tremendous success, offering seafood cooking demonstrations, tastes of West Virginia-grown salmon, free Omega 3 testing, educational speakers and a variety of family-friendly activities. Our client, Linda Cornish, president of the Seafood Nutrition Partnership, was on hand to offer remarks and greet community members of all ages who participated.

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Getting Charged Up For A New Non-Profit

Getting Charged Up For A New Non-Profit

This summer, Asher was honored to help launch a new nonprofit, the Responsible Battery Coalition. Formed in April 2017, RBC is committed to the responsible management of batteries across their entire lifecycle, from resource extraction to recycling. Included are lead-acid vehicle batteries found in cars and boats, lithium-ion batteries in electronics, as well as new battery technology that hasn’t been imagined yet. Among RBC’s growing list of member companies: Honda, Ford, Walmart, Advance Auto Parts, O’Reilly Auto Parts and founding member Johnson Controls, a global manufacturer of batteries.

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Maximize Your Media Mix

Maximize Your Media Mix

Over the past several years, we’ve seen a sharp shift in how people consume media, with traditional media being eroded by its digital counterpart. “Must-see-TV” mentality is a thing of the past, replaced by on-demand and time-shifted viewing. TV is, indeed, everywhere, anytime. If you miss the Thursday-night lineup on NBC, you can watch it later online or via DVR. We still want to watch our favorite television shows, but now we can watch them on our own schedule.
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