Asher Teams with American College of Sports Medicine In Announcing 100 Most Fit Cities

Asher Teams with American College of Sports Medicine In Announcing 100 Most Fit Cities

Asher Agency is a leader in communicating cutting-edge healthcare and fitness news, and each May we are honored to work with the American Fitness Index team at the American College of Sports Medicine (ACSM) to release the nation’s most fit cities.

Released May 15 this year, ACSM and its partner — the Anthem Foundation — opted to rank the 100 top cities based on 33 evidence-based indicators. In the initial decade of the American Fitness Index, only the top 50 Metropolitan Statistical areas (MSAs) were ranked.

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New studies reveal never-before-seen trends in social media

New studies reveal never-before-seen trends in social media

Research into changing trends in social media is nearly as old as social media itself. Two new studies, however, reveal never-before-seen shifts in user habits that hint at changing realities for social media marketers.

 

Last month saw the release of the 2018 Pew Research Center’s study of social media use, the latest in an annual series, and The Infinite Dial, a well-established study of consumer behavior in the digital space published each year by Edison Research and Triton Digital. Perhaps the most interesting finding was that collective use of three major platforms—Facebook, LinkedIn and Twitter–is down overall among individuals age 12 and older–from 80 percent in 2017 to 77 percent today. The primary cause is a downturn in Facebook use. At a time when the platform is making headlines for all the wrong reasons, 62 percent of individuals 12 and older say they use Facebook, a drop of five percentage points from 2017. Among younger consumers, the news gets even worse for Facebook, with usage dropping 12 points, from 79 percent to 67 percent. While Facebook is still the only conventional social media platform to reach a majority of Americans 12 and older, it is showing signs of decreasing influence–likely resulting in part from declining trust in Facebook and other social media sites. According to the Pew Center, more than half (51%) of us do not trust social media companies when it comes to protecting our data.

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Making the List: Online Location Listings Management

Making the List: Online Location Listings Management

You’re visiting a town for the first time and you’re in the mood to try something new for dinner. As you’re looking for a delicious place to indulge in nearby, where might you go first? Google? Facebook? Yelp? It’s been found that in 2017, 97% of consumers read reviews for local businesses. As the consumers turn more to the validation of online reviews, this develops a key finding. People are seeking online location listings to serve as their directory.
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Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”

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Asher welcomes Fantastic Sams® to the family.

Asher welcomes Fantastic Sams® to the family.

Asher is proud to announce it has been chosen as the media agency of record for Fantastic Sams®, one of the world’s largest full-service hair care franchises. FS offers clients an affordable salon experience that is accessible to everyone. Fantastic Sams, which began in 1974 as a single salon founded by Sam Ross in Memphis, Tennessee, now has 1,100 locations across North America.

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