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The A-Team headed southwest to attend the Restaurant Leadership Conference (RLC), hosted by Informa Connect in Phoenix, and join industry leaders from across the country. RLC served up a powerful blend of inspiration, innovation, and actionable insights and was time well-spent with industry experts, old friends and new connections.
At Asher, we boast decades of deep partnerships with restaurants and franchises, so we were excited to share our expertise while also learning about new trends. The sessions did not disappoint! Here are the juicy takeaways from RLC that we couldn’t wait to share and put into practice.
Economic Blues
The looming economic uncertainty coupled with tariff challenges were a focus at RLC. Jason Schenker, from The Futurist Institute, reminded everyone that “the trend is your friend” and this year, those trends are driven by AI, ecommerce, and economic volatility.
At the end of the day, brands really need to showcase their value to stay top-of-mind with customers in a competitive restaurant landscape.
Menus aren’t just about what’s trending, they’re about making those trends make sense for your brand. Whether it’s swicy (sweet + spicy) flavor combos or unique LTOs, creative culinary mashups are proving to drive sales and engagement:
Jump on trends but personalize them so they’re on-brand with your menu. Authenticity matters more than being first and the best dishes connect brands to what’s hot, without losing who they are.
45%
of guests are cutting back
According to the latest Tillster report, guests are visiting chains less often due to price sensitivity: 45% say they’re cutting back. So how can brands win them back? It’s about delivering what Tillster called “affordable joy”. Think value-driven menus, seamless digital experiences, and loyalty programs that actually reward.
While phygital (physical + digital) might be an up-and-coming buzzword, it’s grounded in a real truth: digital touch points should solve real problems for your guests and not replace the human touch and experience needed for brand loyalty.
Guests will forgive a bad experience once but not twice. Get the customer experience right – in both the physical and digital spaces of your brand – and tie it to real value.
RLC 2025 reminded us that success in this industry requires equal parts hustle, heart, and humanity. The brands that rise are the ones that embrace change, lead with clarity, and keep value at the center of how they serve their customers.
Culture isn’t something written on a wall — it’s something you feel the moment you walk through our doors or jump on a call with our team.
While there are challenges to franchise marketing, there are also strategies to conquer the challenges of running a successful franchise.
Asher Agency (KMBlu LLC) is honored to now be able to offer its clients and partners a mutually beneficial and rewarding benefit.
