September 19, 2022

Working With State Press Associations Can Enhance Your Communications

In August I attended the West Virginia Press Association (WVPA) annual conference in Charleston, W.Va., and I can attest local newspapers of all sizes and circulations are seeking ways to remain relevant and leverage their assets to keep the news machine running. Each state has a press or media association, and I would highly recommend that you explore ways to work with the ones in your geography or in states where you are trying to pitch earned media content.

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August 13, 2021

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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March 31, 2020

Advocacy Communications During a Global Pandemic

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications. Social distancing meant to flatten the curve of infections has led to across-the-board cancellations and postponements of in-person meetings and events that communicators and advocates rely on heavily. The pandemic has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.
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November 8, 2019

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

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October 1, 2019

Public Affairs Tactics Add Value for Multiple Asher Clients

At Asher Agency, we seek to help our clients solve problems, achieve objectives or enhance their image with purpose. That can include seeking funding, increasing positive visibility and motivating key audiences to act.

Many of our clients enjoy the multiple benefits of working with all levels of government. Our results speak volumes: grants awarded; third-party validation of products, services and programs; successful nominations of federal advisory committee members; earned media placements; social media support; and the receipt of proactive ideas from government officials.
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