Posts in The A-Team category

Asher welcomes Fantastic Sams® to the family.

Asher welcomes Fantastic Sams® to the family.

Asher is proud to announce it has been chosen as the media agency of record for Fantastic Sams®, one of the world’s largest full-service hair care franchises. FS offers clients an affordable salon experience that is accessible to everyone. Fantastic Sams, which began in 1974 as a single salon founded by Sam Ross in Memphis, Tennessee, now has 1,100 locations across North America.

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Reflection and Gratitude

Reflection and Gratitude

This time of year is always one for reflection. It has been a year of significant changes for Asher, some exciting, others bittersweet. We lost our beloved founder, Tim Borne, after a hard-fought battle with pancreatic cancer. Tom Borne stepped into the role of CEO and I stepped into the role of President. While Tom has no immediate plans of retirement, life is short and there are many tropical islands to explore. Along with the support of an incredibly experienced Management Team, he has been grooming me to take over the day-to-day operations of managing the agency.

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We Remember Tim

We Remember Tim

Asher’s founder Tim Borne passed away yesterday after a hard-fought battle with cancer. Tim proved all the doctors wrong, beating the odds for months, and spent his final days with his wife Ann and his daughters Kate and Christine. Tim was 71.

This is a sad time for everyone who knew Tim, but we are bolstered by the memory of his inimitable spirit and leadership. There would be no Asher without Tim Borne, of course, but—even more importantly—our lives would not be the same if we hadn’t met him.

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Maximize Your Media Mix

Maximize Your Media Mix

Over the past several years, we’ve seen a sharp shift in how people consume media, with traditional media being eroded by its digital counterpart. “Must-see-TV” mentality is a thing of the past, replaced by on-demand and time-shifted viewing. TV is, indeed, everywhere, anytime. If you miss the Thursday-night lineup on NBC, you can watch it later online or via DVR. We still want to watch our favorite television shows, but now we can watch them on our own schedule.
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Rethinking HTML5: Updates on Digital Predictions for 2017

Rethinking HTML5: Updates on Digital Predictions for 2017

In my hot take from last time, I prophesied that HTML5 use would decline:

“HTML5 animated ads don’t necessarily have a better CTR (click-through rate) than static ones. They also take longer to produce, so their ROI needs to rise accordingly.”

We’ve been watching our HTML5 performance closely, and while the sample size is limited the data is pretty clear. Here are stats from a sample campaign – I won’t name the client, but let’s just say they’re a national QSR brand specializing in sandwich artistry.

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