April 21, 2023
April 21, 2023
In 2022, Asher returned to its roots as an independent agency, with President and CEO Kara Kelley and CFO Megan Bennett becoming majority owners. And now, for the first time, Asher has earned a certification as an Indiana Women Business Enterprise (WBE).
The road to earning a WBE certification evolved quickly after the ownership change. As Kelley states, it was an exciting designation to pursue. Read More
September 19, 2022
September 19, 2022
Working With State Press Associations Can Enhance Your Communications
In August I attended the West Virginia Press Association (WVPA) annual conference in Charleston, W.Va., and I can attest local newspapers of all sizes and circulations are seeking ways to remain relevant and leverage their assets to keep the news machine running. Each state has a press or media association, and I would highly recommend that you explore ways to work with the ones in your geography or in states where you are trying to pitch earned media content.
July 20, 2022
July 20, 2022
A New Day for Asher: New changes lay groundwork for continued success.
As Asher approaches its 50th year in business, something that is a real achievement in the fast-changing world of marketing, there is big news to share.
Asher is under new ownership as a woman-owned, completely local and independently operated business.
February 16, 2022
February 16, 2022
And just like that…it’s been 30 years.
Jill Brown started at Asher Agency February 18, 1992. We’re sure that when she walked in that day, she didn’t imagine that she would spend the next 30 years here. But honestly, we can’t imagine Asher without her.
Officially, Jill is the agency’s Senior Vice President and Media Director. In that capacity, she serves our clients in essential ways, leading the media team in the development of disruptive, multi-tiered and ridiculously thorough media plans that zero in on markets like a Hoosier on fried cheese curds. She’s a master negotiator and savvy strategist. She works her magic to place local, regional, national and international media. And when we say media, we mean anything and everything – television, radio, print, outdoor, environmental, and all types of digital. Forget Howard Stern, Jill is the true Queen of all Media.
August 13, 2021
August 13, 2021
PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign
Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.