Posts in The A-Team category

Jill Brown, 30th Anniversary

Jill Brown, 30th Anniversary

And just like that…it’s been 30 years.

Jill Brown started at Asher Agency February 18, 1992. We’re sure that when she walked in that day, she didn’t imagine that she would spend the next 30 years here. But honestly, we can’t imagine Asher without her.

Officially, Jill is the agency’s Senior Vice President and Media Director. In that capacity, she serves our clients in essential ways, leading the media team in the development of disruptive, multi-tiered and ridiculously thorough media plans that zero in on markets like a Hoosier on fried cheese curds. She’s a master negotiator and savvy strategist. She works her magic to place local, regional, national and international media. And when we say media, we mean anything and everything – television, radio, print, outdoor, environmental, and all types of digital. Forget Howard Stern, Jill is the true Queen of all Media.

Unofficially, Jill is just as crucial to the agency staff. We all rely on her for her expertise. She’s known for her ability to save the day by pulling together a last-minute project and pulling out all the stops for clients. But maybe most importantly, her office is stockpiled with all the essentials that really drive good marketing – snacks, chocolate, caffeine and liquor. And she’s always willing to share!

“When my brother and I first met Jill 30 years ago, we knew right away we wanted her on our team, so we interviewed her together. She claims we surrounded her so she couldn’t say no. One of the things I appreciate about Jill is that she’s truly unflappable. Soon after joining Asher we were on a flight together when one of the plane’s engine caught fire and we ended up landing in a cornfield in Paducah, Kentucky – even that didn’t scare her away. We have a great working relationship and have spent countless hours together. She swears she’s spent more time with me than my own wife! I am so glad she stayed with us all this time. Asher just wouldn’t be the same without Jill Brown.” Tom Borne, Asher CEO.

Congratulations, Jill! None of us can imagine the past 30 years without you – or the next 30! Cheers! Read More

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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Meet the (Female) A-Team: Asher Celebrates Women’s History Month

Meet the (Female) A-Team: Asher Celebrates Women’s History Month

In honor of Women’s History Month and International Women’s Day, we want to spotlight and celebrate the strong female leadership that helps steer Asher toward success, both as an employer and agency partner. With only 11% of female creative directors across the industry, we are especially proud to have women at the helm, bucking national trends and working alongside our male colleagues to set an example for other agencies.

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Reflecting on 2019

Reflecting on 2019

As we reflect on another year, it’s humbling to think that Asher has been a thriving agency for more than 45 years. We’re one of the oldest advertising agencies in Indiana, and since 1974, we’ve seen a lot of changes in technologies, processes and leadership. However, when our founder, Tim Borne, passed the baton to his brother Tom, who has been passing the baton along to me, one thing remained solid: our culture.

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2020 Marketing Trends: Asher Team Predictions

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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