Posts in News category

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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What marketers need to know now

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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Reflecting on 2019

Reflecting on 2019

As we reflect on another year, it’s humbling to think that Asher has been a thriving agency for more than 45 years. We’re one of the oldest advertising agencies in Indiana, and since 1974, we’ve seen a lot of changes in technologies, processes and leadership. However, when our founder, Tim Borne, passed the baton to his brother Tom, who has been passing the baton along to me, one thing remained solid: our culture.

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2020 Marketing Trends: Asher Team Predictions

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

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