March 26, 2020

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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December 27, 2019

Reflecting on 2019

As we reflect on another year, it’s humbling to think that Asher has been a thriving agency for more than 45 years. We’re one of the oldest advertising agencies in Indiana, and since 1974, we’ve seen a lot of changes in technologies, processes and leadership. However, when our founder, Tim Borne, passed the baton to his brother Tom, who has been passing the baton along to me, one thing remained solid: our culture.

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December 26, 2019

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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November 8, 2019

“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round

I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).

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December 21, 2018

Reflecting on 2018

To say we are proud of our team at Asher is an understatement. Each year the A-team works tirelessly on behalf of our clients, but this year it seemed even more so. While the economic numbers look great on paper, with low unemployment rates, this hasn’t necessarily translated to the bottom line for so many of our clients.

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