July 18, 2023

Asher Agency and ACSM Continue Successful 9-Year Collaboration with Release of Fitness Index

The world’s largest sports medicine and exercise science organization – the American College of Sports Medicine (ACSM) – released on July 18, 2023, the 16^th annual American Fitness Index. Supported by Elevance Health Foundation, the Fitness Index ranks the 100 fittest cities and offers data for city leaders to make potentially life-changing decisions in policy, systems and environmental-change strategies that drive fitness and health improvements for the people they serve.

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July 20, 2022

A New Day for Asher: New changes lay groundwork for continued success.

As Asher approaches its 50^th year in business, something that is a real achievement in the fast-changing world of marketing, there is big news to share.

Asher is under new ownership as a woman-owned, completely local and independently operated business.

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July 12, 2022

Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index

The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.

The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.

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August 13, 2021

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

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March 26, 2020

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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