December 27, 2019
December 27, 2019
As we reflect on another year, it’s humbling to think that Asher has been a thriving agency for more than 45 years. We’re one of the oldest advertising agencies in Indiana, and since 1974, we’ve seen a lot of changes in technologies, processes and leadership. However, when our founder, Tim Borne, passed the baton to his brother Tom, who has been passing the baton along to me, one thing remained solid: our culture.
December 26, 2019
December 26, 2019
2020 Marketing Trends: Asher Team Predictions
Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.
November 8, 2019
November 8, 2019
“Salute Our Veterans” Client Campaign Makes Us All Reflect Year Round
I had the good fortune to be part of a client-agency team that announced last week the design of a new “Salute Our Veterans” potato chip bag for chip manufacturer Mister Bee Potato Chips. Once on the store shelves and available online, this specialty bag will help boost the global efforts of the United Service Organizations (USO).
December 21, 2018
December 21, 2018
To say we are proud of our team at Asher is an understatement. Each year the A-team works tirelessly on behalf of our clients, but this year it seemed even more so. While the economic numbers look great on paper, with low unemployment rates, this hasn’t necessarily translated to the bottom line for so many of our clients.
March 13, 2018
March 13, 2018
Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors
The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”
Asher Agency has consistently met and exceeded expectations for our #Seafood2xWk public education campaign about the health benefits of seafood and how to include it more frequently in daily meals. Their work has been instrumental in helping us achieve our mission of building awareness about the essential nutritional benefits of eating seafood at least twice a week and inspiring a healthier America.