Posts in Identity category

Setting Your Brand Apart: Four Steps to Content Marketing Success

Setting Your Brand Apart: Four Steps to Content Marketing Success

When I started my career, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, significant shifts during the past decade have presented new opportunities and challenges. In short, due to the rise of peer-to-peer sharing and the fragmentation of the consumer audience, brands now have the potential to become media channels of their own—or become irrelevant if they remain inert. The most successful brands are responding to this new reality by developing robust content marketing strategies—the means by which they harness and tell their best stories in a way that’s aligned with overarching strategic goals.
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Asher employees give back to their communities

Asher employees give back to their communities

The old phrase “It’s better to give than receive” appears to apply especially well to volunteering.

A number of studies have shown volunteers enjoy a variety of health, job satisfaction, and professional development benefits. That’s why Asher Agency encourages its staff to support organizations that match their passions and interests. It’s not just good for the organizations we support; it’s good for us, too.

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A Logo is Worth a Thousand Words

A Logo is Worth a Thousand Words

When a business wants to refresh or a company is just establishing, one thing is critical to consider: the logo. A logo is one of the most important assets any business has. It’s literally the mark of a business, the identity, the stamp you put on everything. It should be identifiable as a small imprint on a signatory line or as large as a roadway sign. It should be recognizable at a glance and should be easily recalled when consumers are asked about it. Apple, Nike, Target, Facebook… just by mentioning their name you probably know what their logo looks like, right? That’s what you’re going for.
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