August 31, 2022

Discovering Yourself: The Branding Journey

Branding is the process of giving a meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. However, the tricky part of branding is that it isn’t just what a company says its branding is – branding is what consumers think and feel it is. That’s why it’s not as simple as saying, “We’re great!”

Strong brands are not only immediately identifiable by consumers, but also bring up particular feelings for consumers. They also often outperform competitors and provide more opportunities for their employees.

At Asher, our job is to become an extension of our clients to fully learn all they have to offer in order to help them with branding so they can achieve their strategic, financial and growth goals.

To accomplish this, we have developed a specialized branding process to help clients craft their brand story.

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February 23, 2017

Setting Your Brand Apart: Four Steps to Content Marketing Success

When I started my career, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these tactics are very much still part of the marketing mix, significant shifts during the past decade have presented new opportunities and challenges. In short, due to the rise of peer-to-peer sharing and the fragmentation of the consumer audience, brands now have the potential to become media channels of their own—or become irrelevant if they remain inert. The most successful brands are responding to this new reality by developing robust content marketing strategies—the means by which they harness and tell their best stories in a way that’s aligned with overarching strategic goals.
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December 26, 2016

Asher Digital Team’s Predictions for 2017

2017 is bound to be a big year for advertising – and with a new year comes new trends. Here’s what Asher’s Digital Team thinks is coming – or leaving – in 2017.

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September 27, 2016

Advertising Awards Don’t Matter

Sure they don’t.

That’s why, last year, agencies submitted over 40,000 entries to the Cannes Lions International Festival of Creativity.

The American Advertising Federation’s three-tiered award program – called the ADDYs – generated another 40,000 entries. And, that’s just two of the big ones.
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September 7, 2016

Asher employees give back to their communities

The old phrase “It’s better to give than receive” appears to apply especially well to volunteering.

A number of studies have shown volunteers enjoy a variety of health, job satisfaction, and professional development benefits. That’s why Asher Agency encourages its staff to support organizations that match their passions and interests. It’s not just good for the organizations we support; it’s good for us, too.

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