July 12, 2022

Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index

The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.

The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.

Read More

November 23, 2021

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

Read More

August 13, 2021

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

Read More

August 27, 2020

Healthcare marketing tactics for integrated care services

Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.

Read More

July 13, 2020

Asher Agency Humbled to Promote 2020 ACSM/Anthem Fitness Index

The American College of Sports Medicine and Anthem Foundation partner each year to release a comprehensive report and rankings of the most fit cities in America, and once again Asher Agency is humbled to help promote these definitive, science-based findings.

Read More