Posts in Healthcare & Public Health category

Healthcare marketing tactics for integrated care services

Healthcare marketing tactics for integrated care services

Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.

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Let Asher help your medical practice lay the groundwork for telehealth success

Let Asher help your medical practice lay the groundwork for telehealth success

Healthcare is one of countless industries undergoing a sea change in operations due to the COVID-19 pandemic. Providers in all specialties were forced to adapt quickly amid shifting guidelines on essential businesses, social distancing and increased sanitation. More importantly, providers began using technology to interact remotely with patients at a much higher level than before.

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Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

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Advocacy Communications During a Global Pandemic

Advocacy Communications During a Global Pandemic

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications. Social distancing meant to flatten the curve of infections has led to across-the-board cancellations and postponements of in-person meetings and events that communicators and advocates rely on heavily. The pandemic has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.
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