May 7, 2020

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

Read More

March 31, 2020

Advocacy Communications During a Global Pandemic

In just a few weeks, the global COVID-19 pandemic has had immeasurable impacts on our collective health, the economy and communications. Social distancing meant to flatten the curve of infections has led to across-the-board cancellations and postponements of in-person meetings and events that communicators and advocates rely on heavily. The pandemic has also spurred wholesale remote work environments and a refresh of planned message platforms on all communications channels.
Read More

March 20, 2020

COVID-19 Awareness-A Letter to Our Community

To our community of clients, vendor partners and friends:

We’re all facing a dynamic and difficult situation. Our families, friends, clients, employees and communities are all dramatically affected by the impact of this virus. I wanted to let you know how Asher is responding to this ever-changing landscape.

Read More

November 25, 2019

Healthcare Consumerism: Adapting to the Retail Rebrand

The healthcare renaissance, better known as the consumerism era, is finally upon us. In the age of retail clinics and vetting doctors online, consumers are, in theory, more empowered than ever to avoid medical institutions that are detrimental to their health, and wallet.

Read More

June 20, 2019

Fighting Public Health Battles with Our Clients

In 2016, nearly 64,000 Americans died from drug overdoses; roughly two-thirds of these deaths involved prescription or illicit opioids, such as heroin or fentanyl.
Read More