November 23, 2021

The Latest Trends in Healthcare Marketing: Balancing Personalization and Technology

Healthcare marketing has always been in a lane of its own. In fact, up until the 1980s, there was little if no healthcare marketing at all. It was considered unnecessary because most patients didn’t think medical decisions were up to them. That is in sharp contrast to today’s rising consumerism in healthcare, which acknowledges the fact that patients are making healthcare decisions and becoming more involved in their own care and well-being.

Read More

August 13, 2021

PR Can Help Build a Brand, Motivate Key Audiences and Jump Start a Campaign

Earned media outreach is a wise investment. A well-placed news story can add significant value to our clients’ communications and marketing efforts. I know because it’s my job to make sure our content development, key messages, and placement of earned media fits into our overall campaign strategy yet delivers significant value on its own merit.

Read More

August 27, 2020

Healthcare marketing tactics for integrated care services

Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.

Read More

July 13, 2020

Asher Agency Humbled to Promote 2020 ACSM/Anthem Fitness Index

The American College of Sports Medicine and Anthem Foundation partner each year to release a comprehensive report and rankings of the most fit cities in America, and once again Asher Agency is humbled to help promote these definitive, science-based findings.

Read More

June 28, 2020

Let Asher help your medical practice lay the groundwork for telehealth success

Healthcare is one of countless industries undergoing a sea change in operations due to the COVID-19 pandemic. Providers in all specialties were forced to adapt quickly amid shifting guidelines on essential businesses, social distancing and increased sanitation. More importantly, providers began using technology to interact remotely with patients at a much higher level than before.

Read More