November 25, 2019

Healthcare Consumerism: Adapting to the Retail Rebrand

The healthcare renaissance, better known as the consumerism era, is finally upon us. In the age of retail clinics and vetting doctors online, consumers are, in theory, more empowered than ever to avoid medical institutions that are detrimental to their health, and wallet.

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June 20, 2019

Fighting Public Health Battles with Our Clients

In 2016, nearly 64,000 Americans died from drug overdoses; roughly two-thirds of these deaths involved prescription or illicit opioids, such as heroin or fentanyl.
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May 14, 2019

Fitness, Nutrition, Nature Highlight Spring Progress for Asher Clients

This spring saw positive developments for three Asher clients:

• American College of Sports Medicine: today released the 2019 American Fitness Index that ranks America’s 100 largest cities. Funded by the Anthem Foundation, the index evaluates America’s 100 largest cities using 33 health behaviors, chronic diseases and community infrastructure indicators. The top 10 were Arlington, Va.; Seattle, Wash.; Minneapolis, Minn.; San Francisco, Calif.; Madison, Wis.; Washington, D.C.; St. Paul, Minn.; Irvine, Calif.; Denver, Colo.; and Portland, Ore. This is the fifth consecutive year Asher has helped secure media coverage. USA Today was the first placement, a nice way to lead off the project. You can access the full rankings and scores on the American Fitness Index website. How does your city compare?

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March 12, 2019

President’s Budget Sets Tone for Federal Appropriations Season

Many Asher Agency clients are anxiously awaiting the submission of the President’s Fiscal Year 2020 budget this week — Appalachian Headwaters, Children’s MAGIC U.S., Mon Health Med Center Foundation, our higher education clients, those addressing a wide range of health needs, and others.
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October 23, 2018

Augmented Reality adds exciting edge to marketing

Augmented Reality (AR) is one of the hottest new technologies in the marketing world. It is an enhanced version of reality created using technology to overlay digital information on an image of an object being viewed through a device, such as a smartphone camera.  AR is able to engage your target audience in an unforgettable experience, and it can capture, and more importantly keep, their attention in a unique way.
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