February 28, 2017

Asher to share expertise at national tobacco control conference

 

Asher is proud to be one of the nation’s most experienced public health communications firms. As such, our Charlestown, W.Va., office is honored to be chosen from a competitive field to participate in the National Conference on Tobacco or Health. The conference, known as “the premier gathering of the U.S. tobacco control movement,” will be held March 22-24 in Austin, Texas. It brings together 2,000 public health professionals to learn about best practices and policies to reduce tobacco use, the leading preventable cause of disease and death in the United States.
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March 26, 2016

Asher lends strategic thinking to Children’s Medical Nutrition Alliance

Asher Agency will partner with Children’s Medical Nutrition Alliance, a national nonprofit organization whose goal is to improve the lives of patients and families dealing with digestive disorders, diseases, and other medical conditions that require medical foods and formulas to survive and thrive.

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December 1, 2015

Snuffing Out Tobacco Use, One Ad at a Time

If you’re like many people, you’ve been exposed to multiple anti-tobacco advertising campaigns over the years. One that may come to mind is the Center for Disease Control and Prevention (CDC) “Tips from Former Smokers” campaign which features real-life individuals who were former smokers that now live with the diseases and disabilities from it. You’ve probably also seen gruesome, graphic approaches to try to persuade someone to quit like a smokers lungs trying to breathe or a heart struggling to beat. These ads are memorable because of their provocative content and they way they command attention.

Asher works with several health and wellness-related organizations around the country (see our work here), so while we enjoy dissecting why a particular advertisement works, it’s also part of the job. Some elements we consider when looking at anti-tobacco campaigns include the visual aesthetics, personal hook and relevance, conveying facts in a meaningful way, and memorableness.

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