May 15, 2018

Asher Teams with American College of Sports Medicine In Announcing 100 Most Fit Cities

Asher Agency is a leader in communicating cutting-edge healthcare and fitness news, and each May we are honored to work with the American Fitness Index team at the American College of Sports Medicine (ACSM) to release the nation’s most fit cities.

Released May 15 this year, ACSM and its partner — the Anthem Foundation — opted to rank the 100 top cities based on 33 evidence-based indicators. In the initial decade of the American Fitness Index, only the top 50 Metropolitan Statistical areas (MSAs) were ranked.

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October 18, 2017

National Seafood Month Promotes Tasty Heart Health Options

 

Asher Agency’s third year of promoting seafood nutrition hit new highs for citizen and media interest in this grassroots “heart healthy” campaign.

The September 30 Charleston SeafoodFEST we coordinated at the Capitol Market was a tremendous success, offering seafood cooking demonstrations, tastes of West Virginia-grown salmon, free Omega 3 testing, educational speakers and a variety of family-friendly activities. Our client, Linda Cornish, president of the Seafood Nutrition Partnership, was on hand to offer remarks and greet community members of all ages who participated.

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February 28, 2017

Asher to share expertise at national tobacco control conference

 

Asher is proud to be one of the nation’s most experienced public health communications firms. As such, our Charlestown, W.Va., office is honored to be chosen from a competitive field to participate in the National Conference on Tobacco or Health. The conference, known as “the premier gathering of the U.S. tobacco control movement,” will be held March 22-24 in Austin, Texas. It brings together 2,000 public health professionals to learn about best practices and policies to reduce tobacco use, the leading preventable cause of disease and death in the United States.
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March 26, 2016

Asher lends strategic thinking to Children’s Medical Nutrition Alliance

Asher Agency will partner with Children’s Medical Nutrition Alliance, a national nonprofit organization whose goal is to improve the lives of patients and families dealing with digestive disorders, diseases, and other medical conditions that require medical foods and formulas to survive and thrive.

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December 1, 2015

Snuffing Out Tobacco Use, One Ad at a Time

If you’re like many people, you’ve been exposed to multiple anti-tobacco advertising campaigns over the years. One that may come to mind is the Center for Disease Control and Prevention (CDC) “Tips from Former Smokers” campaign which features real-life individuals who were former smokers that now live with the diseases and disabilities from it. You’ve probably also seen gruesome, graphic approaches to try to persuade someone to quit like a smokers lungs trying to breathe or a heart struggling to beat. These ads are memorable because of their provocative content and they way they command attention.

Asher works with several health and wellness-related organizations around the country (see our work here), so while we enjoy dissecting why a particular advertisement works, it’s also part of the job. Some elements we consider when looking at anti-tobacco campaigns include the visual aesthetics, personal hook and relevance, conveying facts in a meaningful way, and memorableness.

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