April 14, 2020
Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19
April 14, 2020
Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19
The QSR industry has had to move quickly to adjust to the new regulations imposed as a result of the COVID-19 pandemic. As states implemented stay-at-home orders and closed dine-in options for restaurants, QSR owners had to drastically and swiftly adapt in order to maximize revenue. With in-store dining sales plummeting, restaurants have switched their ad creative to promote drive-thru, carry-out and delivery specials, as well as remote ordering.