Posts by David Goode

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Welcome to the second half of our mini-series on micro-influencers! As mentioned last time, since the public’s hunger for authenticity won’t lessen any time soon, micro-influencers are viable marketing resources for campaigns and businesses of any size. With the floodgates open, let’s consider the following factors in achieving the best ROI from a micro-influencer partnership.
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Micro-Influencers: Endorsement in an Era of Distrust

Micro-Influencers: Endorsement in an Era of Distrust

Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age. These personalities are being dethroned by new faces in digital advertising:  micro-influencers.

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