April 14, 2020

Quick Service Restaurants Adapt Amid a Sudden Shift Imposed by COVID-19  

The QSR industry has had to move quickly to adjust to the new regulations imposed as a result of the COVID-19 pandemic. As states implemented stay-at-home orders and closed dine-in options for restaurants, QSR owners had to drastically and swiftly adapt in order to maximize revenue. With in-store dining sales plummeting, restaurants have switched their ad creative to promote drive-thru, carry-out and delivery specials, as well as remote ordering.

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April 4, 2020

Digital Marketing Strategies for Salons During COVID-19 and Beyond

Considering how financially and emotionally difficult it has been for salons across the country to close their doors, future opportunities might pale in comparison to the day-to-day challenges owners contend with. However, there is hope, and necessity, in the industry adapting to increasingly digital consumer habits as quickly as possible. The pandemic has accelerated the digitization of the salon space, as trends like AR try-before-you-buy hair color apps, digital consultations, and virtual events have been gaining traction for years.

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November 20, 2019

Location Data Success: Bridging the Omnichannel Gap

Who would have ever thought marketers could harness location data to target someone down to a footstep? The idea would have seemed like science fiction back in the 1950s when Nielsen sectioned the United States into a 210-piece DMA jigsaw puzzle. However, it has become second nature in advertising to modify landing pages and creative placements by location to better target our customers.

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October 15, 2019

Micro-Influencers: Endorsement in an Era of Distrust Part 2

Welcome to the second half of our mini-series on micro-influencers! As mentioned last time, since the public’s hunger for authenticity won’t lessen any time soon, micro-influencers are viable marketing resources for campaigns and businesses of any size. With the floodgates open, let’s consider the following factors in achieving the best ROI from a micro-influencer partnership.
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August 22, 2019

Micro-Influencers: Endorsement in an Era of Distrust Part 1

Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age. These personalities are being dethroned by new faces in digital advertising: micro-influencers.

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