Posts by Asher Agency

Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index

Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index

The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.

The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.

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The State of Traditional Media: Traditional Media and Governmental Rules

The State of Traditional Media: Traditional Media and Governmental Rules

How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.

However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.

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Where Web Portals and Franchise Marketing Meet

Where Web Portals and Franchise Marketing Meet

There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.

Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.

We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.

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