July 20, 2022
July 20, 2022
A New Day for Asher: New changes lay groundwork for continued success.
As Asher approaches its 50th year in business, something that is a real achievement in the fast-changing world of marketing, there is big news to share.
Asher is under new ownership as a woman-owned, completely local and independently operated business.
July 12, 2022
July 12, 2022
Asher Agency Enjoys Eight-Year Partnership with ACSM in Releasing Its Annual Fitness Index
The American College of Sports Medicine (ACSM) / Elevance Foundation (formerly Anthem) Fitness Index is in its 15th year, and Asher Agency is privileged to be a partner for the past eight years in announcing the fittest cities in America.
The 2022 ACSM/Elevance Fitness Index evaluated America’s 100 largest cities using 34 health behaviors, chronic diseases, and community infrastructure indicators.
July 8, 2022
July 8, 2022
The State of Traditional Media: Traditional Media and Governmental Rules
How much time have you spent scrolling today? While millions of us spend countless hours engaging with our phones, it’s easy to think digital is the only advertising that matters. However, traditional media – any form of mass media that was available before the advent of the Internet – continues to play a substantial role in marketing today. This is particularly true of certain industries, such as government agencies.
However, working with traditional media isn’t as easy as just buying some air time and calling it a day. It’s much more complicated than that, especially when it comes to government advertising, which comes with particular rules, regulations and recommendations that call for experienced media pros.
May 5, 2022
May 5, 2022
What Education Brands Should Know About Social Media in 2022
Reaching people online is a must in today’s world, especially in the education industry. Social media is one means to that end, whether you’re a higher educational institution, tutoring business, or another type of education-focused business.
April 29, 2022
April 29, 2022
Where Web Portals and Franchise Marketing Meet
There are thousands of marketing agencies across the country that specialize in marketing for clients. There are far fewer that specialize in marketing for clients with franchises across the country. Franchise marketing is a specialty at Asher, one we’re especially familiar with and experienced at doing.
Over the years, we’ve found that working with franchise operations is both rewarding and challenging. On the plus side, we get to work with and form relationships with dozens of independent franchisees who need our help. On the more challenging side, the scale of the work required is often much larger due to the large number of franchisees. This was especially apparent when it came to a web portal project.
We are sharing this case study to shed light on not only what we do, but to also illustrate how working with franchises is unique.