August 22, 2019
August 22, 2019
Micro-influencers: Endorsement in an Era of Distrust
Are we watching the final days of Rome with celebrity endorsements? While cult of celebrity will likely never fade because of the human tendency to live vicariously through the elite, celebrity allure has lost ground in the digital age.
August 7, 2019
August 7, 2019
Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?
Chances are that if you haven’t hopped on the third-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars. The lawsuit against Grubhub for purportedly charging restaurants for non-order calls is gasoline on the franchise fire.
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February 27, 2019
February 27, 2019
Creating a strong Search Engine Optimization (SEO) strategy is crucial for businesses that want to continue to grow using organic and paid search results online. SEO takes a lot of time and work before you start to see your efforts pay off but using these five best practices will strengthen your company’s SEO strategy.
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December 26, 2018
December 26, 2018
Predictions for 2019 in Ad tech
Now that the back-to-the-future shoes are a reality, we predict these trends will impact the ad world:
July 3, 2018
July 3, 2018
IRCE takeaways: Personalized messaging, AI, user-generated video
Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.
Working with Asher has been a breeze from the very beginning. Their knowledgeable staff not only understand our goals and how to help us achieve them, but they care about our business and share their expertise to advance our success. We’re grateful for their professionalism, immense talent and commitment to their clients.