March 26, 2020

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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December 26, 2019

2020 Marketing Trends: Asher Team Predictions

Considering how much advertising has evolved in the last decade, the only guarantee in this industry is change. From the proliferation of video content, to omnichannel initiatives, technologies and practices are blooming (and withering) around us every day. Rather than being trendy, it takes experts to determine what trends matter enough to become industry standards. Armed with decades of agency experience, the Asher team weighs in on marketing trends for 2020.

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August 30, 2019

Amplifying Your Cause Branding Efforts Via Social Media

Utilizing social media for cause branding efforts is a great way to show an organization’s community commitment. Sharing your team’s participation and philanthropy will generate goodwill and positively drive your brand’s reputation.
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February 27, 2019

5 SEO Best Practices

Creating a strong search engine optimization (SEO) strategy is crucial for businesses that want to continue to grow using organic and paid search results online. SEO takes a lot of time and work before you start to see your efforts pay off, but using these five best practices will strengthen your company’s SEO strategy.
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January 2, 2019

Life Lessons from the Tennis Court

In my office, there is a Leroy Neiman print of a doubles tennis match.  The scene shows doubles teams squaring off cross the net as one steps forward to take a shot.  The colors are bright and energetic and it serves as a reminder to me of a few key life lessons:
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