August 27, 2020

Healthcare marketing tactics for integrated care services

Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.

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August 6, 2020

Following the Money at the Federal Level

The federal government budget encompasses more than four trillion dollars every year, and every organization should have a strategy in place to identify, pursue and win federal grants, loans and contracts to help support and expand its mission and goals.

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July 20, 2020

“Courageous” higher ed marketing in a time of crisis

There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.

“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”

The courage to do things differently. Not the “opportunity.” The “courage.”

As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.

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July 13, 2020

Asher Agency Humbled to Promote 2020 ACSM/Anthem Fitness Index

The American College of Sports Medicine and Anthem Foundation partner each year to release a comprehensive report and rankings of the most fit cities in America, and once again Asher Agency is humbled to help promote these definitive, science-based findings.

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June 28, 2020

Let Asher help your medical practice lay the groundwork for telehealth success

Healthcare is one of countless industries undergoing a sea change in operations due to the COVID-19 pandemic. Providers in all specialties were forced to adapt quickly amid shifting guidelines on essential businesses, social distancing and increased sanitation. More importantly, providers began using technology to interact remotely with patients at a much higher level than before.

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