February 27, 2019
February 27, 2019
Creating a strong Search Engine Optimization (SEO) strategy is crucial for businesses that want to continue to grow using organic and paid search results online. SEO takes a lot of time and work before you start to see your efforts pay off but using these five best practices will strengthen your company’s SEO strategy.
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December 26, 2018
December 26, 2018
Predictions for 2019 in Ad tech
Now that the back-to-the-future shoes are a reality, we predict these trends will impact the ad world:
July 30, 2018
July 30, 2018
#AgencyLife: Best Practices for Thriving at an Ad Agency
Working at an advertising agency can be a lot of fun if you know how to tackle the challenges and celebrate the rewards. Here is a list of tips on how to survive and thrive while working for an agency.
July 3, 2018
July 3, 2018
IRCE takeaways: Personalized messaging, AI, user-generated video
Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.
March 13, 2018
March 13, 2018
Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.
The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”
Asher Agency is both strategic and proactive in its approach to assisting Children’s MAGIC U.S. and Children’s Medical Nutrition Alliance that I manage. We are aligned with our account team and very happy with the public affairs and advocacy results we have seen thus far.