November 16, 2020

Beyond Facebook and Google: Underrated and Emerging Advertising Platforms to Keep on Your Radar

With the ever-changing digital landscape and need to balance budget with exposure, it can be easy to default to the common advertising platforms rather than branching out. After all, Facebook and Google Ads rise to the top of the media mix because they have a wealth of information about users and sophisticated targeting capabilities like Customer Match as well as Custom and Lookalike Audiences. However, since there are always new contenders offering innovative and cost-effective ways to win market share, you could be sleeping on a platform that’s an ideal fit for your brand.
Read More

October 12, 2020

Own your neighborhood: Local marketing strategies to stay top-of-mind

The pandemic has fundamentally shifted how consumers live, work, and shop. In the wake of massive small business closures, people have invested more in their communities, driven by a desire to keep local treasures alive.

Read More

August 27, 2020

Healthcare marketing tactics for integrated care services

Along with many industries, the healthcare system has been pressured to evolve as quickly as possible in the wake of COVID-19. The strain that the crisis has put on the healthcare delivery system has brought the intersections of well-being (physical, mental, and emotional) to light. What’s the solution to a stressed healthcare system? Integrated care.

Read More

August 6, 2020

Following the Money at the Federal Level

The federal government budget encompasses more than four trillion dollars every year, and every organization should have a strategy in place to identify, pursue and win federal grants, loans and contracts to help support and expand its mission and goals.

Read More

July 20, 2020

“Courageous” higher ed marketing in a time of crisis

There’s a quote I love from author Sharon E. Rainey—and it’s especially relevant these days.

“Through each crisis in my life,” she writes, “with acceptance and hope, in a single defining moment, I finally gained the courage to do things differently.”

The courage to do things differently. Not the “opportunity.” The “courage.”

As someone who strives to be an optimist, this quote speaks volumes to me about how a crisis can productively push us into unfamiliar territory. When circumstances are right, and if we take a bold approach, great things can happen.

Read More