May 20, 2020

Quality crews at your service: How QSRs can recruit and retain top talent (part 1)

Recruitment and retention issues are about as old as the restaurant itself. When unemployment is low the labor pool contracts, but during an economic downturn it’s still challenging to keep an engaged team operating your restaurant. Since the COVID-19 pandemic forced QSRs to undergo drastic operational changes, recruitment and retention strategies have had to follow suit.

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May 12, 2020

Clarity amid Chaos: Channel-by-Channel Analysis of COVID-19’s Impact on Advertising Now and in the Future

Adjusting media plans is a way of life for marketing agencies. Besides balancing reach, frequency, and budget constraints, media professionals stay attuned to market conditions as they develop and rationalize their media mix, the collection of advertising mediums for a campaign. Despite the meticulous nature of media plans, some were bound to get swept up by the recessionary waves of COVID-19 crashing against the marketplace.
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May 7, 2020

Lessons learned from COVID-19: What the synergy of telehealth and UX means for healthcare

User experience design (UX), the process of crafting a user’s experience of a product or service, is critical to every industry, but it serves a special place in healthcare. People might be ill or distressed when visiting a provider’s site, which means any hidden or misplaced information could result in a lost prospective patient, and a lost opportunity to demonstrate your expertise and credibility.

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April 28, 2020

Advertising Trends and Strategies for Brands During and After COVID-19

From the small business owner shuttering their doors to the industrial worker facing an impending layoff, the pandemic has brought us all to a place in history where our differences are most diminished. This collection of stressors has touched every industry, and as advertising professionals we have had to be especially vigilant in consulting clients about the most appropriate places for marketing spend. As the crisis unfolds, we want to share some of the insights we have gleaned as consumer consumption and lifestyle habits evolve around us.

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March 26, 2020

What marketers need to know now

Written by Anthony Juliano and David Goode

Like just about every other organization, Asher’s initial response to the coronavirus pandemic was to prioritize the well being of our team members, their families, our clients, and all the valued partners who keep our business up and running. However, as things have stabilized a bit (if we can call the current situation “stable”), we’ve turned our attention to the rapidly changing marketing environment and how it affects our clients. Here’s a quick look at what we believe marketers should be focused on now in order to prepare themselves for the near term:
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