November 27, 2023
November 27, 2023
More Asher Agency clients are coming to us for public relations services to generate meaningful “earned media” to complement their integrated communications and marketing campaigns.
Earned media coverage can be worth its weight in gold as third-party validation is deemed newsworthy.
October 24, 2023
October 24, 2023
Today, people are exposed to around 10,000 advertisements every day. That amount is astounding. As a company, how do you compete with the 9,999 other businesses reaching out to your prospects? Better yet, how do you determine what form of advertising is the best for your company? Answering this question can serve a great deal in beating out the competition and, most importantly, attracting and retaining your consumers. While marketing takes place in hundreds of different formats, they are grouped into two categories: direct and indirect marketing.
September 28, 2023
September 28, 2023
Whether searching for a new car, a place to go for date night or simply how to fix a leaky faucet, you’re likely to click on one of the first five links that pop up on your screen. We trust Google, or whatever search engine we’re using, to give us perfect, reliable websites that will answer our questions and show us what we’re looking for in a matter of milliseconds.
August 29, 2023
August 29, 2023
Franchise Marketing Challenges and Strategies
Franchises are everywhere. From fast food to hotels to hair salons, they are generous contributors to the majority of American markets. In 2022, there were estimated to be over 750,000 franchise establishments in the U.S., making up for 7.49 million of our country’s employees. They can seem attractive to aspiring entrepreneurs, as becoming a franchisee gives access to tools and training instead of having to start from square one. While the tools and training can be beginning benefits to a franchisee, there are several steps to complete for the business to become profitable. A strong variable in this is marketing. While there come many challenges to franchise marketing, there are also several strategies a franchise and franchisee can use to conquer the coming challenges of running a successful franchise.
July 27, 2023
July 27, 2023
Key Marketing Tool for Healthcare
Healthcare is an everlasting need for any community—any individual. Luckily, here in the U.S., healthcare providers are available across all dimensions—from primary care to nursing care to specialty care. While convenient for patients, this large supply of care brings about competition for the providers. Healthcare marketing is crucial to winning patients and overcoming competition.
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.