August 31, 2022
Discovering Yourself: The Branding Journey
Branding is the process of giving a meaning to a specific organization, company, product or service by creating and shaping a brand in consumers’ minds. However, the tricky part of branding is that it isn’t just what a company says its branding is – branding is what consumers think and feel it is. That’s why it’s not as simple as saying, “We’re great!”
Strong brands are not only immediately identifiable by consumers, but also bring up particular feelings for consumers. They also often outperform competitors and provide more opportunities for their employees.
At Asher, our job is to become an extension of our clients to fully learn all they have to offer in order to help them with branding so they can achieve their strategic, financial and growth goals.
To accomplish this, we have developed a specialized branding process to help clients craft their brand story.