Posts by Asher Agency

Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Third-Party Delivery: Dining’s Destiny or Boulevard to Bankruptcy?

Chances are that if you haven’t hopped on the third-party delivery services bandwagon, then you’re probably waiting for the smoke to clear from the food service wars. The lawsuit against Grubhub for purportedly charging restaurants for non-order calls is gasoline on the franchise fire.
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5 SEO Best Practices

5 SEO Best Practices

Creating a strong Search Engine Optimization (SEO) strategy is crucial for businesses that want to continue to grow using organic and paid search results online. SEO takes a lot of time and work before you start to see your efforts pay off but using these five best practices will strengthen your company’s SEO strategy.
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IRCE takeaways: Personalized messaging, AI, user-generated video

IRCE takeaways: Personalized messaging, AI, user-generated video

Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.

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