Posts by Asher Agency

5 SEO Best Practices

5 SEO Best Practices

Creating a strong Search Engine Optimization (SEO) strategy is crucial for businesses that want to continue to grow using organic and paid search results online. SEO takes a lot of time and work before you start to see your efforts pay off but using these five best practices will strengthen your company’s SEO strategy.
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IRCE takeaways: Personalized messaging, AI, user-generated video

IRCE takeaways: Personalized messaging, AI, user-generated video

Digital Strategist Brett Gauger and I recently attended the Internet Retailer Conference and Exhibition (IRCE) in Chicago, where we learned the latest in marketing strategy, Artificial Intelligence (AI), brand personalization, brand loyalty, digital video, social media and user-generated content. The exhibition floor featured vendors from IBM, Magento, eBay, Amazon, Shopify and many more. Their services included emailing technology, web service and design, content strategy, application development, SEO, SEM, PPC, brand packaging and logistics.

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Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

Best of the Best! Best of Show & 7 Golds at 2018 Ad Honors.

The Asher Agency recently won the Best of Show Broadcast award for a television commercial called “Bubble Wrap” that was created for Physician’s Health Plan (PHP). The spot was part of a campaign created for PHP — an Indiana-based health insurance provider — that included another award-winning spot called “I Accept.”

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