Asher Celebrates Women’s History Month

In honor of Women’s History Month and International Women’s Day, we want to spotlight and celebrate the strong female leadership that helps steer Asher toward success, both as an employer and agency partner. With only 11% of female creative directors across the industry, we are especially proud to have women at the helm, bucking national trends and working alongside our male colleagues to set an example for other agencies.

Women head several departments at Asher, including creative, accounts, media, human resources, and administration. Additionally, they comprise almost 60% of Asher employees, representing every agency service and championing creative talent at every level.

The importance of a female perspective is embedded in our culture, and we would be remiss to not translate that to our clients and community partners. In addition to servicing many women-owned businesses, we’ve worked with Girls Scouts of Northern Indiana-Michiana, the premier nonprofit group for girl’s leadership development.

Another partnership we’re proud of is with Saint Mary’s College where we’ve done numerous campaigns speaking to girls from pre-teens to young adults. Whether the girls’ goals are to break into traditionally male-dominated fields or become workplace leaders, the creative is aimed at empowering them to reach their full potential.

Understanding what resonates with female consumers also just makes good business sense, as women drive approximately 80% of consumer purchases. Women fulfill many roles as employees, mothers, caretakers and mentors, and this reflects in their diverse purchase habits. This influence on buying habits extends to traditionally male-dominated industries as well, including automotive, technology, and financial services.

The female experience is great to talk about, but why not hear it from the source too? We interviewed our female leadership team to gain insight about how their marketing careers have shaped them as leaders, helping them lead change, innovation, and their team. Check out their stories.

Katie O’Muireagain

Director of Client Engagement

Katie brings a diverse portfolio of experience in marketing, account service, and client management, and business development initiatives to the table. But some of her greatest strengths include her ability to listen with compassion and turn those insights into solutions. With over 15 years of experience as a client and account strategist, she is a master of taking care of her clients. Her experience spans a range of verticals, including higher ed, healthcare, and tourism. Katie serves as an excellent mentor for the AE team, which translates well to her experience as a marketing instructor for a northeast Indiana university. In 2020, Katie was also named one of Fort Wayne’s “40 Under 40”. She has a bachelor’s degree from Indiana Wesleyan University and an MBA from the University of Saint Francis.

“What I love most about the marketing industry is how wonderfully inconsistent and ever changing it is. There is always something new to learn or a problem to solve! As a person motivated by growth, the industry has pushed me to constantly work hard and be better. One of the most important lessons I’ve learned along the way is that, at its core, marketing is about humans. People are most important. This understanding reinforces my priorities as a leader, which include supporting and empowering my team to rise and meet challenges head on, both personally and professionally.”

Our Final Message

We want to continue to grow this agency as a force for increasing visibility for diversity and inclusion. Every day, our female leadership works alongside our male counterparts to shape the cultural narrative unfolding before us, rather than being shaped by it.

We hope you’ll join us on this journey for a new era of marketing and advertising. Happy Women’s History Month!