Subway

FreshWater4All

Clean water is something many of us take for granted. As part of a corporate social responsibility campaign, that was also designed to grow incremental sales, Asher partnered with Coca-Cola to bring a multi-media campaign to life.

Subway: FreshWater4All Digital Ad

For every Dasani purchased, money was donated to World Vision in a project that literally worked for everyone. It’s always rewarding when advertising not only moves the needle, but makes the world a little bit better.

Subway: FreshWater4All Counter Card
Subway: FreshWater4All window cling
Subway: FreshWater4All landing page

Bucking the overall national trend of declining sales, bottled water sales actually increased over the previous year. But perhaps more importantly, we managed to move the needle with the target demographic, gaining invaluable social media and word-of-mouth buzz. Coca-Cola, a major supplier of Subway Restaurant Corp, was very supportive about this program, and plans to present it to every US market. A total of over $125,000 was raised to help supply clean drinking water to those in need. That’s success, no matter how it’s measured.

Subway Freshwater For All Stat - $125,000

Raised at 30 cents per bottle

Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Indianapolis
450 E 96th St, Suite 500
Indianapolis, IN 46240
260.424.3373
Asher Washington, DC
1750 K Street NW, Suite 1200
Washington, DC 20006
301.651.2508
Asher Charleston
117 Summers St
Charleston, WV 25301
304.342.1200
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Fort Wayne, IN
Indianapolis, IN
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