Clean water is something many of us take for granted. As part of a corporate social responsibility campaign, that was also designed to grow incremental sales, Asher partnered with Coca-Cola to bring a multi-media campaign to life.
Subway
FreshWater4All
For every Dasani purchased, money was donated to World Vision in a project that literally worked for everyone. It’s always rewarding when advertising not only moves the needle, but makes the world a little bit better.
Bucking the overall national trend of declining sales, bottled water sales actually increased over the previous year. But perhaps more importantly, we managed to move the needle with the target demographic, gaining invaluable social media and word-of-mouth buzz. Coca-Cola, a major supplier of Subway Restaurant Corp, was very supportive about this program, and plans to present it to every US market. A total of over $125,000 was raised to help supply clean drinking water to those in need. That’s success, no matter how it’s measured.
Raised at 30 cents per bottle
more of our Quick Serve Restaurants work
Subway Sub of the Day strategic pricing
$3 Sub of the Day
Subway
TV Commercials
Subway
TV Commercials
Subway
Out of Home & Print
more of our Franchise & Co-Ops work
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV