Representing more than 600 Subway® restaurants in the Atlanta area, Asher partnered with one of the region’s hottest sports properties and their flagship player. We developed a traffic-driving promotion with the Atlanta Braves’ Freddie Freeman.
Subway
Freddie Slam
Asher developed an influencer partnership between Subway’s Atlanta market partnered and beloved Braves All-Star Freddie Freeman, titling the campaign “Freddie Slam.” This traffic driver rewarded customers with a free sandwich the day after any Freddie homerun. We shot a spot with Freddie—or, more accurately, 23 different Freddies—to illustrate how many home runs he hits.
We distributed the “Freddie Slam” campaign across the following channels:
• Broadcast (TV and radio)
• Social media promotion
• Re-branded 30-ounce cups with Braves graphics
• Ticket discount offer designed to drive increased sales of large drinks
• LED signage
Silver, Campaign
2015 Fort Wayne AdFed Advertising Honors
SUBWAY Atlanta Facebook page views increased by 400-800%.
Our campaign saw immediate impact and sustained momentum. First, our creative boosted sales by 4% across the Atlanta market. Additionally, drink incidence (the number of subs sold with a drink) rose from 52% to 56%. One incidence point results in roughly $1,000 gross profit per year per store.
Sales Increase
more of our Quick Serve Restaurants work
Subway Sub of the Day strategic pricing
$3 Sub of the Day
Subway
TV Commercials
Subway
FreshWater4All
Subway
TV Commercials
more of our Franchise & Co-Ops work
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV