Freddie Slam

Representing more than 600 Subway® restaurants in the Atlanta area, Asher partnered with one of the region’s hottest sports properties and their flagship player. We developed a traffic-driving promotion with the Atlanta Braves’ Freddie Freeman.

Asher developed an influencer partnership between Subway’s Atlanta market partnered and beloved Braves All-Star Freddie Freeman, titling the campaign “Freddie Slam.” This traffic driver rewarded customers with a free sandwich the day after any Freddie homerun. We shot a spot with Freddie—or, more accurately, 23 different Freddies—to illustrate how many home runs he hits.

Subway, Freddie Slam: Counter Card POP

We distributed the “Freddie Slam” campaign across the following channels:

• Broadcast (TV and radio)
• Social media promotion
• Re-branded 30-ounce cups with Braves graphics
• Ticket discount offer designed to drive increased sales of large drinks
• LED signage

Subway, Freddie Slam: LED Board for Turner Field

Silver, Campaign

2015 Fort Wayne AdFed Advertising Honors

SUBWAY Atlanta Facebook page views increased by 400-800%.

Subway, Freddie Slam: Social Media Campaign

Our campaign saw immediate impact and sustained momentum. First, our creative boosted sales by 4% across the Atlanta market. Additionally, drink incidence (the number of subs sold with a drink) rose from 52% to 56%. One incidence point results in roughly $1,000 gross profit per year per store.

Subway Freddie Slam Stat - 4%

Sales Increase

Women Owned Business Logo

Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.

Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
Asher Indianapolis
90 Executive Drive, Suite F
Carmel, IN 46032
Asher Washington, DC
10005 East Bexhill Drive
Kensington, Md 20895
Asher Charleston
117 Summers St
Charleston, WV 25301
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV
Sign up for the 2023 Covington Art Fair