Subway

Freddie Slam

Representing more than 600 Subway® restaurants in the Atlanta area, Asher partnered with one of the region’s hottest sports properties and their flagship player. We developed a traffic-driving promotion with the Atlanta Braves’ Freddie Freeman.

Asher developed an influencer partnership between Subway’s Atlanta market partnered and beloved Braves All-Star Freddie Freeman, titling the campaign “Freddie Slam.” This traffic driver rewarded customers with a free sandwich the day after any Freddie homerun. We shot a spot with Freddie—or, more accurately, 23 different Freddies—to illustrate how many home runs he hits.

Subway, Freddie Slam: Counter Card POP

We distributed the “Freddie Slam” campaign across the following channels:

• Broadcast (TV and radio)
• Social media promotion
• Re-branded 30-ounce cups with Braves graphics
• Ticket discount offer designed to drive increased sales of large drinks
• LED signage

Subway, Freddie Slam: LED Board for Turner Field

Silver, Campaign

2015 Fort Wayne AdFed Advertising Honors

SUBWAY Atlanta Facebook page views increased by 400-800%.

Subway, Freddie Slam: Social Media Campaign

Our campaign saw immediate impact and sustained momentum. First, our creative boosted sales by 4% across the Atlanta market. Additionally, drink incidence (the number of subs sold with a drink) rose from 52% to 56%. One incidence point results in roughly $1,000 gross profit per year per store.

Subway Freddie Slam Stat - 4%

Sales Increase

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