Montana Tobacco Use Prevention Program
Anti-Tobacco Campaign

One of the biggest influences on an individual’s personal health is the decision to quit smoking. Asher developed several multimedia campaigns for the Montana Tobacco Use Prevention Program with one common goal – increasing the monthly volume of calls to the Tobacco Quit line.

The initial launch was so successful in increasing calls that portions of the media campaign were extended several additional months. Ultimately, the synergy of the campaigns resulted in calls increasing by 96%.