The numbers don’t lie. They also have the benefit of being easy-to-digest, whether on a billboard or an Instagram post. This reality came into play in the clear, straightforward, and cohesive campaign we crafted for Indiana Tech.
Indiana Tech
Zero Universities Just Like Ours
This was an integrated campaign that spoke to two distinct audiences—traditional students and professionals looking to return to college. This theme was part of a larger campaign of TV commercials (five in all), radio, Pandora, and digital.
We helped Indiana Tech buck the national trends by increasing enrollment across the board. Total enrollment topped 10,000 for the first time with the traditional undergraduate program on the university’s main Fort Wayne campus experiencing the most growth—a 6.4 percent increase over the previous year.
Year-Over-Year Growth
Students enrolled for the first time
Asher is proudly certified as a Women’s Business Enterprise by the State of Indiana. We are committed to supplier diversity by corporations and government agencies and happy to be certified to add diversity to your supply chain.
Asher Agency
Advertising, Marketing, and Public Relations
Offices
Fort Wayne, IN
Indianapolis, IN
Washington, DC
Charleston, WV