Indiana Tech

Zero Universities Just Like Ours

The numbers don’t lie. They also have the benefit of being easy-to-digest, whether on a billboard or an Instagram post. This reality came into play in the clear, straightforward, and cohesive campaign we crafted for Indiana Tech.

This was an integrated campaign that spoke to two distinct audiences—traditional students and professionals looking to return to college. This theme was part of a larger campaign of TV commercials (five in all), radio, Pandora, and digital.

Indiana Tech: Zero Universities Like Ours outdoor
Indiana Tech: Zero Universities Like Ours Facebook ad
Indiana Tech: Zero Universities Like Ours Facebook ad
Indiana Tech: Zero Universities Like Ours outdoor

We helped Indiana Tech buck the national trends by increasing enrollment across the board. Total enrollment topped 10,000 for the first time with the traditional undergraduate program on the university’s main Fort Wayne campus experiencing the most growth—a 6.4 percent increase over the previous year.

Indiana Tech stat 6.4%

Year-Over-Year Growth

Indiana Tech Stat - 10,000

Students enrolled for the first time

Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Fort Wayne
535 West Wayne St
Fort Wayne, IN 46802
260.424.3373
Asher Indianapolis
450 E 96th St, Suite 500
Indianapolis, IN 46240
260.424.3373
Asher Washington, DC
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Washington, DC 20006
301.651.2508
Asher Charleston
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Charleston, WV 25301
304.342.1200
Offices
Fort Wayne, IN
Indianapolis, IN
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