Fort Wayne Community Schools is the second-largest school district in the state of Indiana. A large school district presents some unique challenges. For example. FWCS grew concerned about a perceived disconnect with parents and families. In response, Asher created a series of billboards profiling some of the great FWCS faculty and staff. We were able to show a different side of the school district, the human side. A microsite landing page featured in-depth videos of educators and employees, allowing curious families to learn fascinating details about the people who interact with their children on a daily basis.