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Franchise Marketing Strategy Ideas to Reach Goals

The franchise and retail industry are in a constant battle to earn more brand recognition and more customers as a result. Trusting a brand can take time but staying on the cutting edge and getting your name in front of potential and current customers is a must.

Though 2022 is coming to a close, it’s never too late to try new marketing ideas and get ahead of the competition. What makes sense to you, or even what you might believe your customers want to see or hear, may not actually be the case. It takes the knowledge and research of skilled marketing professionals, particularly in the franchise space, who bring new ideas and tactics while understanding the goals for your business.

This is no easy task, but with the right strategy, your business can be found in the right place, at the right time, that your customers and future customers are already in.

Visual representation of franchise marketing elements.

Top 3 Marketing Strategies for 2023

Throughout our time as an agency, we’ve learned what it takes to form the best marketing campaigns for our clients. The evolution of franchises is constantly changing, meaning that marketing needs to evolve and keep up with the times.

In 2023, we expect that these three tactics will be the cornerstone of franchise marketing success:

  • More Digital Marketing
  • Traditional Marketing Assets
  • Continual Research, Assessment, and Analysis

Let’s break these down and explain a bit further.

Focus on Digital Marketing

It’s no secret – the world is digital! And the franchise world is no different. With a shift to higher tech POS systems, loyalty programs, online inventory trackers, and more, it’s probably not a surprise that digital marketing efforts are at the top of our list for 2023.

Such digital marketing efforts could include increasing your presence on social media, partaking in a Google Paid Search campaign, and even updating your local citations to ensure that your business information is consistent. Such tactics should be utilized accordingly based on the budget and area that you are located in.

Businesses are making more money and gaining more leads by advertising and selling merchandise on online platforms, all while building a rapport with their customers. The look of digital ads, down to the overall ease of navigating your website are integral parts of your customer’s journey.

Think about your last purchase – was it online?

If your answer was “yes,” you no doubt understand that the need for online exposure is essential. Even if your answer was “no,” you more than likely searched for the product or service online before going in-store to complete the purchase.

Know the Power of Traditional Media

Traditional media is still an effective way to earn customers and build trust. There’s something personable about getting an item in the mail (that’s not a bill), don’t you think?

Direct mail pieces are great ways to reach consumers consistently without having to appear on a laptop or mobile screen. Billboards, radio spots, and TV commercials are also ideal traditional outlets that again, should be utilized accordingly based on the budget and area that your business is located in.

The sponsorship of a local event, being a part of a trade show, or even participating in a holiday decorating contest within your community is so important to earning recognition and trust for your business.

But let’s not forget the power of networking as well!

Word-of-mouth is not dead; in fact, it still has a valuable place in the franchise and retail space. If a person gets a referral to your business, they’re more than likely to convert to a customer. It’s just that simple!

Never Stop Learning

Whatever form of medium you choose to advertise your message, pay attention to each campaign and track results, ask your peers and customers for feedback, measure your ROIs, and adjust campaigns accordingly. It takes time to build brand recognition and trust, and even marketing won’t change that in a day, but on the other side of consistency is success, so know that you are headed in the right direction.

Don’t Be Afraid to Ask for Help

Franchise marketing is hard; we will be the first to admit it! Even if you love what you do, it’s ok to ask for help. At Asher, we take pride in building effective marketing campaigns for our clients so they can go out and do what they do best. We’d love to play a small part in building your success!

Need a Marketing Agency? We Got You!

Think we’re a good fit? We would love to connect with you! Contact us today and we will set up an introductory call to get to know each other better.

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