January 24, 2018
January 24, 2018
Asher Welcomes Fantastic Sams® to the Family
Asher is proud to announce it has been chosen as the media agency of record for Fantastic Sams®, one of the world’s largest full-service hair care franchises. FS offers clients an affordable salon experience that is accessible to everyone. Fantastic Sams, which began in 1974 as a single salon founded by Sam Ross in Memphis, Tennessee, now has 1,100 locations across North America.
“We’re proud to be working with the talented team at Fantastic Sams,” according to Margaret Davidson, Asher’s vice president of strategic development. “We share their vision for growth and look forward to a long, successful relationship.”
Since winning the account in August, Asher has been keenly focused on planning and placing the media for a consumer campaign that combines both traditional and digital elements. Simultaneously, the Asher team has been heavily engaged in creating and launching a multi-tiered hair stylist recruitment campaign. Attracting and retaining top stylists is critical to growth in the highly competitive beauty professional services category.
In addition to the national corporate work, Asher’s internal FS team has made individual presentations to, and been awarded the accounts of, 36 regional franchisee markets — including Los Angeles, Minneapolis, Detroit, Dallas, Boston and Denver.
In November FS, operated by the Dessange Group – North America and headquartered in Beverly, Massachusetts, named John Costanza as its President and Chief Executive Officer. Costanza, who has over 20 years of management experience in the beauty and hair care segment, was most recently responsible for the development of global division brands at Conair Corporation.