Wings Etc.
Taking Flight with Strategic PR & LinkedIn
A Brand Ready for Takeoff
Public Relations, Social Media
Wings Etc. is a sports bar and family restaurant known for award-winning wings, signature sauces and plenty of Big Flavor. While loyal customers love the Good Food, Great Times found there, the brand wanted to expand its reach and establish itself as a standout player in the franchise world.
They partnered with Asher to boost media coverage, enhance LinkedIn engagement and attract potential franchisees, positioning the brand as a leading player in a competitive space—all while elevating their brand presence and boosting their overall image.
High-Flying Strategy Pays Off
Asher launched a high-impact PR strategy featuring targeted press releases, custom media lists and proactive media outreach. Leveraging our media expertise and industry relationships, we delivered outstanding ad value equivalency (AVE) for the brand, maximizing brand exposure and impact while making every dollar go further. We were able to deliver media coverage in local markets for new store openings, create industry buzz for high-traffic events such as the Big Game and position team members as experts for talk shows and other media outlets. Taken as a whole, this media coverage positioned Wings Etc. as a key voice in food trends, highlighting their innovative menu items such as LTOs and test items.
At the same time, we transformed Wings Etc.’s LinkedIn presence, turning a low-visibility page lacking in traffic and engagement into the go-to spot for franchise prospects. Our high-flying strategy combined compelling content, real-time engagement and digital expertise to amplify the brand and position Wings Etc. as a leader in the competitive restaurant franchise space.
Soaring Results
In just 10 months, Asher tripled Wings Etc.’s average monthly LinkedIn impressions, driving 117,846 of the total 123,960 impressions. With Asher’s expertise, Wings Etc. saw a surge in media coverage and LinkedIn engagement:
Dialed in On Franchise Marketing
Find out Asher’s industry results. We know what it takes to grow and localize franchise brands.
