Scooter's Coffee
Sweet Results
A Sugar-Coated Challenge
Traditional Media Campaign
Scooter’s Coffee, a red-hot national coffee retailer with more than 800 locations and growing, has a buzz-worthy upcoming LTO—a partnership with the beloved brand Candy Land®. They turned to Asher to help with a far-reaching national billboard campaign to promote it.
Delivering Ooh that hit the sweet spot
Asher knows traditional media like few other agencies, and we have the knowledge, resources and expertise to take on a big order like this one. The first step was analyzing more than 4,000 billboard locations nationwide to find the best placements. Then we strategically selected 550 boards that supported 624 store locations. This also meant negotiating pricing, overseeing contracts and coordinating every detail for seamless implementation. We delivered it all on time—less than two months—and on budget.
A Sugar Rush of Success
The Candy Land LTO billboard campaign increased promotional awareness in markets across the country, resulting in high sales and ticket counts. In fact, the campaign was the best-performing LTO in Scooter Coffee’s history.
Dialed in On Franchise Marketing
Find out Asher’s industry results. We know what it takes to grow and localize franchise brands.
