Anytime Fitness
Powering Up Lead Gen
Strength in Strategy
digital media campaign, creative, social media
Anytime Fitness is one of the most recognized names in the industry, with more than 5,000 clubs worldwide. Purpose Brands, the team behind the franchise favorite, teamed up with Asher’s digital media team to take their paid media performance to the next level. With aggressive growth goals and franchise locations across the country, they needed a partner who could scale quickly, drive high-quality leads and stay sharp on performance. That’s where Asher came in.
Turning Clicks into Club Members
From the jump, our media team launched a highly targeted campaign across Facebook, Instagram and Google Ads that reached potential members at the local level and drove traffic directly to club offer pages. Right from the start, the mission was clear; generate high-quality, consistent leads while keeping costs tight.
Asher did more than just meet expectations. We beat them.
Flexing our digital expertise
Asher’s performance-first approach meant ongoing optimization across creative, targeting and media mix. That flexibility paid off. We drove nearly 30,000 qualified leads with a blended cost-per-lead 14% below the goal and reached millions of users in the process.
We didn’t stop at clicks and conversions. Asher brought a data-first, always-on approach to campaign management, constantly optimizing creative, messaging, placements and audiences to keep performance high and waste low across dozens of diverse markets. Whether opening new clubs or growing existing ones, the campaign gave franchisees the fuel to maintain strong, measurable momentum.
Results with Muscle
Anytime Fitness trusted Asher to build a digital media engine that could keep up with their aggressive scale. We delivered a strategy that didn’t just perform—it powered up lead gen across the country.
- Nearly 30K leads generated across paid social and search
- A whopping 14% below the CPL (cost-per-lead) goal
- 4.8M unique users reached across Meta platforms
- 47M impressions served
- Optimized, scalable campaigns across multiple markets
