Higher Visibility for Higher Ed
Our Solution
After extensive research into the niche audience for the MBA-to-Ph.D. program, Asher’s digital media team recommended a paid LinkedIn campaign. The campaign ran on LinkedIn global to reach the tightly targeted niche audience of regional MBA graduates who met the program’s criteria.
The Asher Angle
Using strategic targeting, the first step was to ensure the message was received by the right audience. Asher then developed specific ad messaging and visuals for these prospects. By closely targeting a specific audience, Asher ensured that not only was the right audience getting the message, but also that the messaging was narrowed to include specific language and visuals that appealed directly to them.
