The Beauty of Authenticity
Our Solution
To make Fantastic Sams more appealing to a younger audience, Asher worked with Minneapolis-based, lifestyle social media influencers. By harnessing the influencers’ established credibility and large social media followings, we not only reached the younger demographic, but also successfully promoted the amazing looks created in Fantastic Sams salons, pushing awareness of full-service capabilities.
7M
impressions (exceeding the minimum guarantee by 5M)
The Asher Angle
The key to the campaign was to let the influencers tell the story in their own authentic voice, which their audiences already knew and trusted. After visiting a Fantastic Sams salon for various services, including hair color, influencers posted about their experiences. Asher then added to the campaign by boosting posts with high engagement with paid promotions, amplifying engagement and views.
