Wings Etc.
30 Years. One Big Celebration.
Cheers to 30 Years
Public Relations, Digital & Traditional Media Strategy
For three decades, Wings Etc. has been delivering Good Food, Great Times to loyal customers, sports fans, families and wing lovers. To mark this major milestone, the brand turned to Asher to create a campaign featuring digital, radio and PR that would celebrate the anniversary in true Wings Etc. style, while also bringing a little extra to the party—increased traffic and sales.
Party On!
Asher crafted a layered, multi-channel campaign designed to maximize impact across all Wings Etc. locations. The strategy combined targeted radio placements and paid social media content on Facebook and Instagram, ensuring the 30th Anniversary Birthday Bash reached customers across every market. Showcasing irresistible deals on wings and schooners of beer, the campaign was more than just a party—it was a can’tmiss event!
To amplify awareness, Asher’s PR team wrapped-up media coverage that highlighted Wings Etc.’s legacy of Big Flavor and Good Food, Great Times. By engaging the community and showcasing the brand’s commitment to fun and flavor, the campaign not only spoke to loyal patrons, but also introduced Wings Etc. to new audiences, generating excitement leading up to the event.
With Asher’s expertise in PR, digital and media strategy, Wings Etc. didn’t just celebrate 30 years—they kept the party going well beyond the main event.
Skyrocketing Results
The 30th Anniversary Birthday Bash exceeded expectations, proving that the right strategy can turn a celebration into a business booster:
Dialed in On Franchise Marketing
Find out Asher’s industry results. We know what it takes to grow and localize franchise brands.
