boneless wings with sauce and beerboneless wings and beer

30 Years. One Big Celebration.

"Wings Etc. marks 30 years of growth with strong franchise partners" news article
49 cent wings and 5.99 Domestic Schooners Wings Etc special

Party On!

Asher crafted a layered, multi-channel campaign designed to maximize impact across all Wings Etc. locations. The strategy combined targeted radio placements and paid social media content on Facebook and Instagram, ensuring the 30th Anniversary Birthday Bash reached customers across every market. Showcasing irresistible deals on wings and schooners of beer, the campaign was more than just a party—it was a can’tmiss event!

To amplify awareness, Asher’s PR team wrapped-up media coverage that highlighted Wings Etc.’s legacy of Big Flavor and Good Food, Great Times. By engaging the community and showcasing the brand’s commitment to fun and flavor, the campaign not only spoke to loyal patrons, but also introduced Wings Etc. to new audiences, generating excitement leading up to the event.

With Asher’s expertise in PR, digital and media strategy, Wings Etc. didn’t just celebrate 30 years—they kept the party going well beyond the main event.

  • increase in sales

    19.6%

    compared to previous year’s Birthday Bash event

  • increase in sales

    9.7%

    with higher ticket averages despite deep discounts

  • increase in media impressions

    300%

    generating buzz that continues to grow

    two flatbread pizzas on a table

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