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Short, Sweet & Scroll-Worthy

Why Your Business Needs to Get on Video—Like, Yesterday

Let’s be honest—how many videos have you watched today? No judgment. We’re all in the same boat. Reels, TikToks, Shorts… it’s like eating chips: you say you’ll stop after one, and suddenly you’re 40 deep wondering where the time went.

But here’s the thing: not all videos hit the same. Some made you laugh. Some made you rage-text a friend. Others were just… there. The ones that stuck? They made you feel something. That’s the power of short-form video—and it’s basically running the internet now.

We’re Living in the Era of the Blink-and-You’ll-Miss-It Video

Here’s the deal:

  • You’ve got 8 seconds to grab someone’s attention before they swipe past.
  • The sweet spot for engagement? Videos under 2 minutes. (Actually, 56% of businesses are already doing this.)
  • If it’s under 90 seconds, your odds of keeping a viewer skyrocket—those videos get a 50% retention rate. Boom.

And here’s the real kicker:
Short-form video is expected to make up 90% of all internet traffic by 2025. That’s not a trend. That’s a takeover.

80%

Using video can boost sales and conversions by up to 80%.

So… What’s Everyone Watching?

Pretty much everything.

  • 90% of consumers watch videos during their free time.
  • Over 70% of Gen Z spends more than three hours a day watching online videos. (Yes, daily.)
  • And with 70% of Americans following influencers, short-form video is now the secret sauce in most influencer campaigns.

Whether it’s a makeup tutorial, a funny sound bite, or a brand telling a story in 60 seconds or less—if it’s entertaining, it wins. If it’s relatable, it really wins.

Oh, and if you’re in the business of selling something? Get this: Using video can boost sales and conversions by up to 80%. That’s not just cute engagement. That’s revenue.

A realistic image of a speed dating scene, viewed from over the shoulder of a normal human sitting at a small round table. The viewer sees the back of the human's head and shoulders in soft focus, with the main focus on the person sitting across from them — a surreal figure with a sleek, modern smartphone instead of a head. The phone-headed person is dressed in casual date attire and is seated upright, as if engaged in conversation. The setting is a warmly lit café or bar, with background blur to emphasize the subject.

Your Brand in 90 Seconds or Less

Think of short-form like digital speed dating. You’ve got to show up, make an impression, and leave them wanting more—all before they swipe away. That’s where microlearning, bite-sized storytelling, and scroll-stopping creativity come in.

Need help figuring out what your brand should say in those precious seconds?

Need help figuring out what your brand should say in those precious seconds?

Let’s Make Something That Sticks.

Our full-service marketing team knows how to turn short-form into big impact. Whether it’s influencer magic, snackable product content, or turning your brand story into something people actually want to watch—we’re here for it.

Let’s turn your scroll-past moments into scroll-stopping ones.

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