Business owners need to know whether potential customers are asking AI tools like ChatGPT for recommendations and how to make sure their brand is part of the answer.
Asher Lends Strategic Thinking to a Nonprofit
Asher Agency will partner with Children’s Medical Nutrition Alliance, a national nonprofit organization whose goal is to improve the lives of patients and families dealing with digestive disorders, diseases, and other medical conditions that require medical foods and formulas to survive and thrive.
The Asher team will help CMNuA identify, pursue, and secure funding opportunities to sustain its programming, as well as form strategic partnerships that are crucial to achieving its mission and that of its sister organization, Children’s Magic.
“We look forward to helping the Alliance create positive change for families facing often severe health consequences because of medical conditions that prevent them from eating a natural, life-sustaining diet,” said Asher president Tom Borne. Leading the initiative will be Mike Fulton, who handles public affairs and advocacy in Asher’s Washington, D.C., office.
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Public relations outreach is one of the most effective overarching communications tools while offering a big bang for the buck.
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