Scooter's Coffee
Showing Our True Creative Colors
Rising to the Rivalry
Creative Services, Digital Media Campaign
In the ultra-competitive specialty coffee industry, Scooter’s Coffee faced a challenge: standing out in Odessa, Texas—a growing market where both national chains and local shops were vying for customer attention.
With rivals gaining ground, they needed a bold approach to drive sales. They turned to Asher to develop a dynamic, community-driven campaign designed to generate excitement and build lasting customer loyalty.
Creative Solutions to Brew Up Local Pride
The solution was as spirited as the community itself. Scooter’s Coffee brewed up a custom drink to represent each of the local high schools, matching each school’s colors before the big rivalry football game. To rally community support, Asher crafted a dynamic digital media plan centered around the theme “Show Your True Colors.” Our team developed vibrant, eye-catching designs, including store signage, that creatively showcased the opposing teams, generating excitement and cultivating local pride.
A Winning Game Plan for Maximum Impact
To add even more excitement, we introduced limited-time sticker drops that created a sense of urgency and drove foot traffic. The thoughtful combination of creativity and strategy helped position Scooter’s Coffee as an active participant in the community’s biggest rivalry—not just a bystander—while solidifying it as the go-to spot for game-day energy!
A Team Approach For The Win
Asher delivered a bold, multi-layered strategy to stand out in a competitive market. Our high-impact, community-driven campaign was backed by digital firepower and cool creative that earned plenty of love from football fans, and created new fans for Scooter’s Coffee. When smart strategy meets flawless execution, the results speak for themselves, creating a win-win for everyone involved!
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