What is Digital PR and Why Do You Need It?

The realm of public relations has certainly evolved over the years. While the main goal of public relations has always been to establish and manage a brand’s relationship with its audience, the digital sphere has given us boundless opportunities to improve brand image, establish trust and credibility, and reach larger audiences.

Under traditional PR methods, a brand relied primarily on one avenue to get its message out – journalists. The media outlets were defined, and the market was small. Today, with our fast-paced digital world, the way we consume and create media has grown by leaps and bounds. Pew Research Center found that “more than eight-in-ten Americans get news from digital devices.”

The role of a digital PR strategy is to shape your brand through the lens of that digital device.

What is Digital PR?

In its most simplistic form, Digital PR takes traditional PR tactics into the digital world to establish a brand’s credibility online.

Digital PR goes further than creating a great social media account and website. An effective digital PR strategy aligns your brand to high-quality audiences while effectively increasing your exposure.

What are Some Types of Digital PR?

• Guest Blogs, Sponsored Content
• Podcast Appearances
• Influencer Marketing
• Online Branded Partnerships
• Video Interviews
• Content Marketing
• Social Media Marketing
• Email Marketing
• and more!

Why Does Digital PR Matter?

We live in the age of informed buyers and consistent access to the internet has played a pivotal role in that. Consumers look to social media influencers to inform their view of the world as well as their buying habits. In 2021, Digital Marketing Institute noted that “not only do 49% of consumers depend on influencer recommendations, 40% had purchased something after seeing it on Twitter, YouTube or Instagram.” With this in mind, it’s not surprising that whole media trends exist off of a consumer’s need for informed purchase—#TikTokMadeMeBuyIt.

If you don’t get out in front of your customers in an authentic, consistent, and engaging way then you’re already behind the pack. What is being said about your company online should be seen as your number one priority because it will impact the future of your business.

How Do I Implement a Digital PR Strategy?

Working with an established agency that can navigate digital partnerships and leverage your online presence is key to increasing your brand’s credibility and exposure.

To find out more about Asher’s digital PR capabilities, reach out to us today.